Blitz Ezine #257 Feb. 7, 2006

Business Tips - When things don't go according to plan

The Blitz-Promotions News Letter
Issue no. 258, Feb 7, 2006

++++++++++++++++++++++++++++++++
Blitz Comments
++++++++++++++++++++++++++++++++

Hope your Feb. is going well. We'll be working in Feb. on changing our website a bit, revising programs and adding new ones. We should have a complete list of what happened next time.

We offer daily promotion items in our blog, which you can find at the following link -

http://smallbizpromo.blogspot.com

Our next issue will be on March 7th.

+++++++++++++++++
In this Issue
+++++++++++++++++

- When things don't go according to plan.
- Writing copy

+++++++++++++++++
Food for thought
+++++++++++++++++

Many of life's failures are people who did not realize how close they were to success when they gave up. T. Edison

+++++++++++++++++
When Nothing Goes According to Plan, by Sarah Pond
+++++++++++++++++

Notes from me - sometimes nothing really does go according to plan. In December my dog of almost 15 years passed away - Lisa's grandmother has been in the hospital a lot recently and the outlook is not good - so what does that mean. Many times things don't go "exactly" as you wish.

-----------

If there was one key and one key only that unlocks the door to
your success, it is one that's simple, quiet and understated.

Persistence.

You could have the most glorious goal in history, supported by
an air-tight action plan. But if you throw in the towel at the
first, second, tenth or one hundred and seventeenth
obstacle--you will never reach that goal!

Persistence is a simple key (I said simple, not easy!). It is
THE tool to use when none of your other tools will work. How you
persist is up to you. Do it with style. Do it with a touch of
panache. Do it straight up, with a twist. Just do it. Persist!

When you've HAD it--persist.

When nothing is going according to plan--persist.

When faced with a dozen frustrating roadblocks--persist.

When staring down a seemingly solid and impenetrable
obstacle--simply persist.

Persist despite everything and everyone.

Never forget that this key is ALWAYS IN YOUR POCKET.
Persistence, like a key, is a simple and small and ingenious
tool that has the power to unlock most every door.

When you're facing that big and solid-looking obstacle--see it
as a door, find the lock (it's there) and unlock it. Persistence
is the key and the next level of your success is on the other
side.

Persistence: "Fall down seven times; Stand up eight."
--Japanese Proverb

Editor's Note: Find 14 motivating chapters like this one, 10
helpful tools and 18 simple exercises in Sarah's fresh new
eBook. Perfect reading for the beach, your armchair or the
backyard--a nice, light read to help you get where you want to
be.
http://SuccessNet.org/shift.htm

--------------
Copyright SuccessNet.org Download your fr-ee report "10
Essential Keys to Personal Effectiveness" at
http://SuccessNet.org/subscribes.htm . Explore their frëe
access, eBooks and SuccessMark Cards at http://SuccessNet.org

+++++++++++++++++
Internet Tip of the Week by Bob Osgoodby
Something of Interest
+++++++++++++++++

Studies show that you have less than five seconds to get the attention of a reader. Think about your daily newspaper. Most people scan the paper. If the headline gets their attention, they will probably read the rest of the article. If it doesn't, they probably skip over that story, and continue scanning until they see something of interest.

The first thing that should be seen is your headline. If you look at your Newspaper, the headlines are usually short, in a larger type, bold print, and give a good idea as to what the article is all about.

The same holds true when writing an advertisement. If your headline is weak, your ad probably won't get read. Your headline can make or break your ad campaign.

Probably the most difficult copy to write is for a classified ad. You only have five or six lines to get your message across including your headline. If you can put your headline in bold print, that will make it stand out. If you can't, consider adding special characters such as - ## your headline ##. We are conditioned to read letters and numbers, but not special characters. This will help your headline to stand out.

Another trick is to use white space. A headline that is centered on the first line of the ad is more noticeable than one that is buried in the rest of the text. If your headline is short (3 or 4 words) consider using ALL CAPS. Notice I said - consider. Never put your entire ad in all caps as we are not conditioned to read something written that way. Also, many people take offense to something written in all caps. That is considered as SHOUTING, at least on the Internet.

So how do you develop an effective headline?

First - write your ad. Make it as long as you want, and make sure you get all of your ideas included. Then, without mercy, cut it to about 5 lines of 65 characters per line. "But", you might say, "I can't get all of my points across in something that short". Face it - you are not trying to sell your entire program with this one ad. You are however, trying to get someone's attention. If they respond, you can send them all the follow-up information necessary.

After you have your ad written, then try to develop some catchy headlines. Keep them short and try to grab your readers attention. After you have written a few - test, retest and test again. If your ad is in a place that is normally read by your target market, such as an E-zine or Newsletter, you should be able to determine which ads are pulling. You should concentrate this initial advertising in one or two well known publications, so as to keep your costs to a minimum while you are experimenting.

When you find an ad that is working, then you can expand your ad program. In most of the advertising programs available, we see many people competing for the same customer base, with the same product. Good headlines and effective ad copy can increase the responses you receive.

If you convince the reader that it is something of interest to them, you have a better chance of getting their business. Others who are trying to sell basically the same product as you are, but with a "blah" ad, won't. Remember, if your headline is weak, your ad probably won't get read.

-----
Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm

+++++++++++++++++
Links you can use -
+++++++++++++++++

Now is the time for the flu - below you'll find a couple of places with tips on flu prevention.

From the CDC
From Web MD

+++++++++++++++++
Fun and Games
+++++++++++++++++

A site dedicated to Ground Hog day.
http://www.groundhog.org/

Space Camp Online - fun for you and the kiddies.
www.spacecamp.com

+++++++++++++++++
Ads
+++++++++++++++++
Heart Filled Baskets
Personal and corporate gift baskets , unique cat gifts, thank you gift baskets, Christmas gift baskets, hatboxes , holiday gift baskets, dog gifts and gifts for the people who love them.

+++++++++++++++++
Useful links to our site
+++++++++++++++++

Ezine Archives links to all our past issues (well most of them) in one place.

+++++++++++++++++
Next Issues
+++++++++++++++++

Our next issue will be March 7th 2006



+++++++++++++++++
Final Thoughts
+++++++++++++++++

Tim and Lisa Hamblin
Tisa Enterprises
PO Box 221
Hazard KY 41702
http://www.blitzpromotions.com
http://www.crochetnmore.com
http://www.webpageplanner.com
http://www.ineedlinks.com