Blitz Ezine #261 May 2, 2006

Using Virtual Help, Facing Rejection

The Blitz-Promotions News Letter
Issue no. 261, May 2, 2006

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Blitz Comments
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If you are looking for a new product to purchase for retail - or just doing some research on finding out some options for new products then you want to check out one of our clients new sites - wholesale product finder.

We offer daily promotion items in our blog, which you can find at the following link -

http://smallbizpromo.blogspot.com

Our next issue will be on June 13th.

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In this Issue
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- Using Virtual Help
- Rejection

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Food for thought
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I'm serious when I do my work. I'm not serious when I'm home with my kids.
Bill Gates

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Secrets of Using Virtual Help, releasing stress,
getting things done and overcoming frustration
By Marlon Sanders
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Why do some marketers burn out and others keep on keeping
on?

Why do some marketers come out quickly with two or three
products that are "hits," then dissapear?

Why do some people get products and web sites out -- even
when they have poor computer skills?

The difference lies in help. Getting help. Early on in
this business, I began using independent contractors to
help me get the work done.

That's mainly because I have the ability for attention to
detail of a pet rock! If I don't have others proof read
stuff, there are ALWAYS typos, misspelled words, and
omitted words -- if not worse.

I also suck at html. I mean, I can do the basics of
Dreamweaver or Front page and DID stuff myself in the
early days. As soon as I had cash flow, I hired people to
help out.

The hardest product you'll ever create is your FIRST. The
hardest sales letter you'll ever write is your FIRST. The
hardest email you'll ever send out is your FIRST. And the
hardest person you'll ever hire is your FIRST.

That's why I recommend you START with independent
contractors. Meaning they aren't full time and you aren't
locked into the regulations you have with an employee.

Really, if you can hire someone part time to come into
your home and file things, handle paperwork and do basic
bookkeeping,that alone is a BIG help.

Your customer service can be handled virtually. I like to
hire people from other countries, so I have NO possibility
that our government will consider them an employee and
charge me for back taxes.

You have to be careful hiring independent contractors that
come into your home on any schedule. Because your
government might classify them as an employee and make you
responsible for back taxes. That's a good way to go out of
business fast.

Here's the thing: It's hard to feel you have the MONEY to
hire help. But you don't have the MONEY to hire help until
you free up your time to do more productive things.

It's the chicken and the egg. Which comes first?

You should focus on doing the things you're best at and
then hire others to do the rest. You can use elance.com,
rentacoder.com guru.com, and scriptlance.com to name a
few.

Why would someone work for you or with you if you can't
pay them a big salary and benefits like the big
corporations do?

In my business, I can tell you that people who work with
me over the period of two years learn more than they ever
imagined. For example, Matt has been with me almost a year
now. And in one year, he's almost turned into a marketing
guru. No bull. There's no area of this business I haven't
let him work in.

From graphic design, to affiliates, to writing, to email
promos.

Now, I ONLY do that with people who are really fast
thinkers, and fast learners. The faster someone learns,
the more I can teach them and have them do. The person
literally sets their own pace.

When I hired Lisa 6 years ago, she could only do a few
things in Photoshop. Now, she's one of the most talented
designers on the web.

In the February issue of this newsletter, I posted for
some positions I needed people for. I'm already working
with a writer who I feel is very talented. And will expand
that relationship and assign additional areas of
responsibility as long as it works in both our self
interests.

To give you an example of how you can use talent to expand
your business, I hope to find someone who is a WIZARD at
starting up GROUPS. You know, clubs like AA meetings or
Toastmasters. I need someone to do that. I have this
vision of Milcers groups that I need someone to implement
who is really a great organizer, motivator and doer.

I plan on finding someone who is a PRO at recruiting,
screening and hiring people. I'm not very good at it.
(Like many other things!).

I need a writer to write articles every single day that I
can submit to directories.

I need someone who really ROCKS with Adobe In Design to
lay out our monthly newsletters, so I can free up Matt to
do other things. If they're good, they'll get to expand
into doing magazine concepts I have that no one in this
industry does.

I need someone to interview our customers and write up 1-2
page success stories monthly. You should have someone like
this also. So you have success stories being churned out
each week or month like clockwork.

I really, really need someone to handle parts of
operations. You know, those pesky web hosting problems you
run into. Those database back-up issues, troubleshooting
on stuff that isn't working correctly.

I need SEO people who have a proven track record of
getting results. Finding GOOD SEO people is an illusive
task. If you're looking to find your niche online, there's
always demand for people good at SEO and pay-per-click
stuff.

I need someone who can mimic our style and write killer
email promotions that aren't hype or hokey. That's such a
fine line. And takes a really good writer to do. I'm not
sure I can find anyone who can do that. But I'll try.

I really, really need someone who can assign tasks to our
freelancers, volunteers and virtual workers and follow up
to receive the completions and make sure they're done.
Then check the work to make sure the person did what we
asked them to do! That doesn't sound important. But you
get what you inspect. Not what you request.

Remember that when you get your own people. Look don't
listen. It's NOT what someone says. It's what they do.
Anyone can talk a good game. But can they produce? Can
they get a stat and make it keep going up? Can they
get things done without causing MORE work from others
than it's worth?

How can I afford all those people? Well, I can't. And you
may not either. So you may want to do what I'm doing: Find
people who need a chance to grow, learn, and do things.
Who need a chance to spread their wings.

In my case, I'm looking for people who want to work with
our crack team and have the chance or opportunity to grow,
expand and learn different aspects of my business without
having to pay to do it.

I figure people are paying $10,000 for protege programs
and coaching programs where they'll quite frankly learn a
fraction of what they have the potential to learn working
with me.

However, you have to be careful in hiring people this way.
If people come on JUST to learn and NOT to work hard, DO
and contribute, they'll just suck up your time and not
produce anything.

You know you've made it in my business when I give you a
production statistic that you are responsible for
increasing weekly.

I expect production.

But what I DO is when someone is producing and doing a
great job without requiring much oversight, training or
management, I give them a chance to expand, learn, and do
more and more things.

We don't have a lot of time to train. So that's why I need
fast learners. I'll often give someone a book or ebook and
basically say, "Do this." We'll give some feedback and
guidance. And if the person catches on fast, and can
produce, we'll expand their responsibilities.

You can do the same thing. There are retired people who
LOVE learning and contributing. The are college students
and graduates who would give anything to sink their teeth
into real projects where they can learn 10X in a year what
they would shoved away into a corner at a corporation.

I can guarantee Matt has learned in almost 1 year 50X what
he would have in a corporation. Ditto for Lisa. So it's
this odd balance.

You need people who are hard workers and fast learners.
But you probably will have to do training. And yet, you
can't let their motivation be to learn and not produce or
your time will get sucked up and NO PRODUCTION will
happen!

Been there. Done that.

The challenge I ran into is that I used to ask people to
apply on our web sites for positions. Man, it was crazy.
Every single person who applied listed $75,000 to $150,000
as their salary!

They assumed that because we're high visibility, we also
pay a fortune!

Then, one day, it dawned on me that there are people
paying HUGE bucks for protege and coaching programs and
not really learning "in the trenches." I thought, why
can't I plug in people like that?

Maybe you can do the same thing. Did you know TONS of
people volunteer around the world for different causes?
It's true.

So what I did was put together our "Marketing Practicum"
program, where people work with us for 10 or more hours a
week. The emphasis is on production, not learning. But in
producing a stat, you'll learn more than you ever dreamed
of!

Crazy how that works.

I tell people there's a chance what they do will result
in a paid position. But that should NOT be the motivation.
It is what it is. And if something more develops, that's
just a bonus.

In YOUR business, you can do the same. Find students who
need either official "practicums" or work experience. If
you can offer them 10X the valuable experience they'd get
anywhere else, you'll likely have takers.

You can find retired people who want to plug into a vision
or use their time in a worthwhile way.

You can find people beginning careers where learning and
production and doing things is more important than money.

You can hire volunteers or pay minimal money. Or,
possibly, in some cases more money. There are no rules.
It's whatever is win/win.

The other issue is once you find people, how do you SCREEN
them and select the best?

What I do is give people an assignment that's really
simple. If they can't do that fast, accurate or without
asking a lot of questions and needing help, forget about
it!

I'll sometimes even give a totally nonsensical task and
see if the person does it or complains.

Like if someone wants to be in sales for me, I'll ask them
to send me an email selling me a pen or a pencil. As
stupid as that sounds.

Or I'll make up a sequence of activities that have no
purpose whatsoever other than to see how quickly and
accurately someone can do a task with no meaning at all
other than to see if they can complete a sequence of
activities without mucking it up.

Or even complete a project AT ALL.

One third of the people will not even COMPLETE a simple
assignment. Another third will muck it up. A few more will
ask high maintenance questions about the simplest task,
sucking up my staff's time. Can you imagine what would
happen with a halfway complex task?

Others will do the task. Someday. But speed counts. An
internet business moves at light speed. You need people
who can produce at that speed. Not slow pokes!

And I've learned the really, really hard way that if
someone can't get things done and produce right off the
bat, it isn't going to get any better.

There will be some people who you don't use immediately
just because you don't have the manpower to manage them.
I have one person like that right now. I'd like to use
them but I don't have anyone to assign tasks, check up,
train a little, and so forth.

Does that help you open your eyes to the possibilities? I
wanted to take you into the inside of my business and show
you what we're doing to give you some ideas on what YOU
can do.

Here's what I CAN tell you: You can't do everything
yourself. You can't. And even if you could, you'd burn out
like others. And if you don't get help, after 2 to 4
successful products, you'll get inundated with customer
service and end up in a major cash flow crunch that could
put you under.

One of the most crucial turning points for you will be when
you start finding and using talented people in your business,
whether that is on a volunteer basis, practicums, or paid.

I hope this article gave you ideas and is useful to you.

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Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy." If you'd like to get on his
mailing list and receive tips, articles and information
about online marketing, visit:
http://www.amazingformula.com
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Rejection
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People want to do business with people. If you're in sales, and can't stand "Rejection", you're in the wrong business. Trying to market something online, does not shelter you from this either.

People will contact you and not buy into your offer.

Worse yet, you don't even get any contacts. If this is happening, you might want to ask yourself why. Many people will simply "quit" and write it off as a bad experience. Those who succeed find out why.

The first axiom of marketing is that people want to do business with people. If their only contact is with an affiliate page, that may or may not bear your name, they will most likely "click on by". Ask yourself - would you do business with someone you never heard of, know nothing about, and have no way of contacting?

Letting people know about you is one of the strongest statements you can make about your business. If you give a short background on yourself, with appropriate contact information, they most likely will have the necessary confidence to proceed. I have full contact information on my website, including a telephone number they can call in the event of a question or a problem.

Now you might think that giving your phone number to the world, is going to result in a lot of "bad things". Not true! In our 11 years of doing business on the Internet, I have never had a "crank" call - never. I post the hours that people can call, and receive very few calls outside of that time frame. After hours, I turn on the answering machine and give them the hours I'm available. I suggest a broadcast type of message which doesn't allow the caller to leave a message.

Now the majority of people will never call, but will use the email channels provided instead. The presence of a telephone number however, goes a long way in allaying their concerns. I don't recommend an "800" number, as people will think twice before spending their own dime to call. I also give a mailing address, and no, we haven't been visited by "stalkers".

Another nice touch is to include your photo with your Bio information. As they say, "it's always nice to put a face with a name". The more you can establish a personal bond with your potential buyer, the greater your chances of success.

The second axiom of business is to learn from your mistakes, and correct the things that you are doing wrong. During the Second World War, when a group of young pilots in the RAF were fighting for their lives in the air over England, they would often be hit by enemy fire. Their engine would start to misfire causing it to make knocking noises. Thus was coined the phrase "every knock is one step closer to home". They had a great attitude.

We can take a lesson from them. If you can determine why your offer is being knocked or rejected by your potential clients, the closer you will get to attaining your goals. Rejection is common in business, and even the largest companies do studies on every ad campaign they conduct to make them better.

A simple statement on your web page to encourage feedback can go a long way, but don't be discouraged by some of the remarks you will receive. No matter how crude some may be, they are being triggered by something, so don't take offense. Now while I normally advocate the use of a form for sending information from a website, here I do not. Let them be automatically transferred by use of the "mailto:" command to their email account to write the message, as you will then know the return address is valid.

Yes, they may wish to remain anonymous as well, but the use of a form in this instance, which simply allows them to vent, will serve little purpose. You really don't want to be influenced by some bored grade schoolers with nothing better to do.

Follow up to all the legitimate replies you receive to find out why they have reservations. Just this process alone may swing them into your camp. Rejection is not always bad, and if you learn from your mistakes, it just may prove to be a positive factor.
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Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips – Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm

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Links you can use -
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New uses for products - how many things can you do with WD40?
http://www.wackyuses.com/uses.html

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Fun and Games
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If you like playing in the garden then you'll enjoy this site.
http://www.gardenweb.com/

If you have a "sweet tooth" then I think you'll enjoy visiting this site.
http://www.honey.com/

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Useful links to our site
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Ezine Archives links to all our past issues (well most of them) in one place.

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Next Issues
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Our next issue will be June 13th 2006

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Final Thoughts
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We'll be taking some time off in May - have you got your vacation planned yet?

Tim and Lisa Hamblin
Tisa Enterprises
PO Box 221
Hazard KY 41702
http://www.blitzpromotions.com
http://www.crochetnmore.com
http://www.webpageplanner.com
http://www.ineedlinks.com