Blitz Ezine #272 April 3, 2007

Social Media, The Internet has no Magic

The Blitz-Promotions News Letter
Issue no. 272, April 3, 2007

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Blitz Comments
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Hope you are enjoying a wonderful Spring no matter where you are.

Every day or two we talk some about promotion (as well as fun things too on our blog)
http://smallbizpromo.blogspot.com/

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In this Issue
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- The Internet has No Magic
- Social Marketing

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Food for thought
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Most people treat the present moment as if it were an obstacle that they need to overcome. Since the present moment is Life itself, it is an insane way to live.
Eckhart Tolle

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The Internet Has No Magic

When starting a business, there are many factors which must be considered.
If mistakes are made along the way, the business may not flourish.

There are basically three things that those in an online business must do.
First - you must pick your program carefully. If you get involved with the wrong one, you will not succeed. Just because a program has been around a long time, does not necessarily mean it will work for you. Some of the affiliate programs on the web are played out.

You should also avoid the programs that make money mainly by garnering new recruits. At some point the new recruits will slow down and the program will go the way of most Ponzi or pyramid schemes.
Secondly, you must advertise. A one time or sporadic ad will not get customers. Exposure, Exposure, Exposure gets the customers. It is a common maxim in advertising that it takes 5 to 7 exposures to an ad to get someone to react. Your copy must also be geared toward your target market. It must be well written, makes an offer that gets someone's attention, and allows immediate feedback. If you are consistent in your advertising, experiment with your copy until you start getting responses.
If your ad doesn't pull, change it - couldn't be simpler.

Let's stick with exposure for a minute. It takes a dedicated person to place their free classified ads on an ongoing basis. Miss a week here and there and you are committing a big mistake. You are not being consistent.

Consistency means that you advertise on a regular basis. Let's face it - any advertising program must use multiple ways to reach their audience.
Search out those publications which are geared toward your target market, and contract with them on a "long term" basis. Many offer discounts for ongoing ads. When someone sees your ad in different places, they start to pay attention. Enough exposure and they just may contact you for further information.

Which brings us to the third step in your program. If you don't use some type of auto-responder, you are simply not serious in your advertising efforts. The auto-response presents the details to them about your offer.
They not only get your response within minutes, but you get their E- mail address for follow-up purposes.

You can get auto-responders from a number of places, but perhaps the simplest is using the Eudora email client. If someone sends an email to a specific address, or with a specific subject line, it can automatically file it in a follow up folder and send back a canned response.

The final step is the actual close, and you must have the proper tools.
You must have a way to immediately close the deal and for the prospect the make payment. You can use a number of resources including your own merchant account, online checks or a service such as PayPal.

Advertising on the Internet has no magic. Unless it is done properly, however the world will NOT beat a path to your door. You must use the same techniques and procedures that you would use in any offline advertising campaign. Those that do will have a successful business.

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Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm

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Social Media / Personalized Search and More
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There is much buzz about new personalized search from Google and Social Media. A good introduction to Social Media can be found here -

http://en.wikipedia.org/wiki/Social_bookmarking

Make sure to see the "See Also" section. During March we'll be discussing this in further detail as well as giving you some things you can do each week to help (probably on Tuesdays of Each week.

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Links you can use -
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An excellent Back Link tool
http://www.iwebtool.com/backlink_checker

Free software everyday - some that's fun - some you can use for work.
http://www.giveawayoftheday.com/

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Some Fun Links
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Thousands of Full Text books - free.
http://www.fullbooks.com/

Do presidents doodle ... yep they do and you can find their artwork here.
http://www.presidentialdoodles.com/

TV Listings - works great - enough said.
http://couchville.com/config/

How smart is your pooch -
http://today.ninemsn.com.au/article.aspx?id=98790

Just what you always needed - a Pig Latin Translator.
http://www.snowcrest.net/donnelly/piglatin.html

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Useful links
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Ezine Archives links to all our past issues (well most of them) in one place.

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Next Issues
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Our next issue will be May 7, 2007

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Final Thoughts
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Tim and Lisa Hamblin
Tisa Enterprises
PO Box 221
Hazard KY 41702
http://www.blitzpromotions.com
http://www.crochetnmore.com
http://www.webpageplanner.com
http://www.ineedlinks.com