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100 ways to promote – Part 4
Post Cards ~ Flyers ~ Business Correspondance

100 ways to promote – Number 9 Post Cards

Dr. Nunley's Biz-Tips by Kevin Nunley

Design Postcards

Online Postcards are a favorite low cost way to reach prospects. Unlike a letter, postcards don't have to be opened. The prospect sees your postcard in their stack of mail and can't help but read your headline. From there it is pretty easy to get them to read the rest of the postcard.

All this happens while the prospect is tossing unopened sales letters--which cost more to write and mail-- in the trash. For years the one big problem with postcards was you had to get someone to design them.

The first postcard I sent out was designed by the neighborhood copy shop. It was nothing more than crooked typing on colored card stock. And they charged me $85 for it.

Today you can design your own cards online. They look like something a corporation paid a Madison Avenue agency thousands to develop. There are a number of companies that provide this service. I use ModernPostcards.com.

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Reach him at mailto:kevin@drnunley.com or (801)328-9006.

100 ways to promote – Number 10– Flyers
Here's one of my favorite solutions to the "no money" marketing crunch. For about 20 dollars you can have your corner copy shop print up 1000 fliers. A cheaper, more effective way to market has never been invented.

A well-designed flier is like a full-page ad delivered directly to your carefully targeted prospect. No multi-thousand dollar newspaper ad can make that claim.

Keep your flier copy simple and to the point. Your prospect may only glance at it ONCE before tossing it in the trash. Start with a banner headline that sells the benefits your product, service, or organization will bring the prospect.

You must make your offer within the first three seconds as her eyes run over the page. Let them know how their life will be easier, happier, or more successful after they have bought from you.

Instruct the potential customer how to buy what you sell. A short "call me today!" or "stop by our store at lunch!" greatly increases your response. Include your name, phone, fax, e-mail, web site, location, or hours and anything else that make it super easy for the prospect to contact you.

It costs no more to have your flier copied on colored paper, so choose a color that grabs attention but won't make your copy hard to read. Lighter colors are best. Many successful fliers have no pictures. Line drawings are easily copied.

A photo needs to be half toned first to give a clear photocopied reproduction. Your copy shop can prepare the photo for you. Also pay attention to the quality of the copier. Some of the newer, better maintained machines turn out photo copies that look as good as offset.

The better copy shops often charge slightly more, and you may find the increase in copy quality well worth the slight increase in price. Many shops have machines that staple rubber bands to each copy. This makes it easy to attach your flier to doorknobs at homes and businesses. Be aggressive, but polite, when distributing your flier. Leave no stone unturned. Drop the fliers off on car windshields, under doors, on counters, light poles, community and office bulletin boards, and at schools.

Enlist the help of young people and youth groups to go door to door for you. Tell others with fliers that you will pass theirs around if they do the same with you.

100 ways to promote – Number 11– Your business correspondance
Take a moment and look around your office. Every thing that you send to your customers should have your URL brightly branded on it. Examples of this include:

Business stationary
Envelopes
Invoices
Boxes that you ship your products in.
Memos
Letterhead Etc.

If you don’t have the money to buy this stuff then you can take a couple of alternate routes.
1. Handwrite it.
2. Purchase a Stamp and stamp it on.
3. Use an address label .

Resources – Free address labels here: http://www.freeaddresslabels.com/ Stamps – around 10-20 bucks. http://www.stampusa.com/shop/page1.html