Website remodeling - Redesigning your web site for search engine optimization Website Remodeling - Redesigning your web site:

It is obvious that many websites need improvement. Just browse around for a few minutes and discover the sites that are looking old and obsolete.

We take your old web site and give it a fresh new look.

Here is the process:

Step 1 - First we take the existing site and check the source code for any possible errors with the HTML.

Step 2 - Then we consult with you on how you want your site to look.

Step 3 - We give you a free estimate of costs.

Step 4 - We get started.

Here's a few possibilities that a good web site analysis will reveal.

• Ineffective HTML titles.
• META description and keyword tags improperly or not filled out at all.
• Too many keywords in tags or text (spamming penalty
  in some search engines)
• Too few keywords in text (not enough word density)
• Frames or CGI scripts that cannot be read by search engine robots
• Non-working links
• No ALT image tags (search engines read text but not
  pictures of text)
  

Our "niche" has evolved into web site repair, remodeling and touchup services, primarily because we were seeking the most optimal results from our promotional efforts.

Some Points to consider in your remodeling efforts.

EVALUATE EXISTING SITE
What are the success and failures of your existing site? Gather a few people to get an honest evaluation of your existing site. Write three successes and three failures. Then write down your dreams and goals for the new site.

WHY PEOPLE NOW VISIT
Why are people visiting your site? Generally they are coming for information or are in need of your company's product or service but there can be many other reasons. List three reasons.

DOES IT GRAB ATTENTION?
Do you think visitors remember your site? Does it have something that gets attention and is memorable? If he/she does not bookmark your site what will get them back? You should give your visitor something to remember so that he can find his way back to your site. Write one thing that will be remembered about your site.

RESEARCH COMPETITORS
What can I learn from my competitors?
Get ideas about the latest web design, technology and communication concepts by looking analytically at competitor sites. While you are there notice some of the keywords they are using to get the attention of people coming to search engines.

TARGET AUDIENCE
Who is the target audience?
Decide whom you want to target with the site. Who is your customer or audience? Try and get into their shoes and think like they think. What are their needs or points of interest? How can they be served? List the top three categories of people.
Write three one sentence descriptions of different people in your target audience. Then write a few words that might interest these people and cause them to respond to your site.

THEME AND 'LOOK AND FEEL'
What is the mood or emotion that you want to communicate?
Decide on the overall theme and "look and feel" of the site.
For example: humor, professional, academic, family, technical, etc.
Write three adjectives to describe the way you want your site to feel.

KEEP SEARCH ENGINES IN MIND
How do I redesign my site and write my text with the search
engines in mind? Decide on keywords. This is a new
concept that really only applies to redesigning or
developing websites. It may not even apply to all websites,
but to those who are depending on search engines this
is an important point. The concept is to get good rankings
on search engines with different keywords.

Since many pages on your site can be indexed with a search engine this becomes an important strategy in attracting visitors.

NAVIGATION
Can the visitor find what is needed quickly and easily?

As a first generation site grows it often outgrows its navigation. A good redesign will help. The new design needs careful thought so that the visitor will not get lost or be more than two clicks away from what he/she needs.

There are many factors to consider. Here are a few examples. It is obvious that buttons are clickable? What links should always be available to the user? Is the information divided into logical categories and prioritized? Is old content archived and easy to find?

PRODUCT AND SERVICE INFORMATION
Are you making it easy for your customers to do business with you?
Can they find what they need quickly? Can they respond easily?
Your job in redesigning a website is to make things easy for visitors
and customers. Carefully think through what a customer
needs to do to get what he needs. Is it clear and simple?
Eliminate unnecessary steps.

INTERACTION
Can your visitors exchange information with you? If you sell a product can the customer find out how the order is progressing? Can he/she easily get a question answered? This type of interaction is making life easier for everyone.

SPEED
What needs to be compromised for the sake of speed? Site speed and server speed is the major bottleneck on the Internet. Only so much information can travel through a small phone line. This is what limits the size of pictures, amount of sound, and many other aspects of the Internet.

In redesigning a site this is an all-pervading thought. It is the rare exception when the visitor will wait for a site to load. Consider the size of every piece of the site and determine if it can be made smaller or eliminated.

MAKE IT EASY FOR CUSTOMERS TO DO BUSINESS WITH YOU
Do you know what your customer is thinking?

When redesigning a website it would be helpful to know as much as possible about how your customer is responding to your site. Is he/she able to get all the information needed to make an informed decision?
Are there too many steps involved in ordering or getting information? What obstacles are in the way?

What is the pricing of our service?

Our services are billed on an hourly basis since not all
web sites were created the same. We can, however, provide
you with a free estimate.

For a price quote of your project, please fill out our information form for a free estimate. [ Click here to fill out the form or give us a call @ 1.606.439.4575]

Our philosophy ..

A simpler site that is tastefully designed that has compelling content will get better results than a so called wiz bang site, full of effects.