Note: Some Links may be out of date.

Blitz Ezine # 142 Dec 17, 2001

Note: This is an archived issue. Some links and/or content may be outdated

The Blitz-Promotions News Letter.
Issue no. 142, December 17, 2001
http://www.blitzpromotions.com
Five Steps for promoting your site.

************ CONTENTS **************

Comments
Food for thought Search Engine Guide - Part 3
Reviewing your site.
The Classifieds
Next Issues

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Food for thought
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I expect to pass through this world but once. Any good therefore that I can do, or any kindness or ablities that I can show to any fellow creature, let me do it now. Let me not defer it or neglect it, for I shall not pass this way again.

William Penn
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Search Engine Guide - Overview
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A well designed Search Engine Optimization Plan consists of five parts or components.
1-Determine what your market is searching for.
2-Review your current position (competition, search engines, visually, meta tags).
3-Tweak and submit your site.
4-Get Links
5-Monitor your progress.
We will discuss all of these in depth in our next issues. Don't want to do it yourself, hire us to do it for you!!
http://www.blitzpromotions.com/problitz.htm

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Search Engine Guide - Part 3 - Tweak and Submit your Site. +++++++++++++++++

-Dissecting your competition

Remember those five competitors you listed in the last lesson. It's time to take a closer look at them.

Step 1 - Search for the appropriate keyword in the search engine that you want to rank well in. Note: this does not work for directories. Example - Search Google for your keyword.

Step 2 - Click on the website that has the first position.

Step 3 - View the source for the page - where, when and how many times was the keyword mentioned in the title.

Step 4 - How many, where and when was the keyword mentioned in the keywords/Descriptions.

Step 5 - Were the keywords mentioned in a comment tag?

Step 6 - Looking at the page were any of the keywords bold or larger than normal? If so, where?

Step 7 - How many links does the site have from other sites? http://www.linkpopularity.com/

Step 8- What was the word count for the page. http://www.keywordcount.com/

Step 9 - What was the keyword percentage. http://www.keyworddensity.com

Step 10 - Where on the page were instances of the keyword.

Now use the same steps, compare your site and adjust as needed. If you are behind in your link popularity, next issue we'll be sending you some notes on how to increase that.

Remember DO NOT copy their tags. After you check out some of your competition you will note that they have gaps in some things they should do… see Tweaking your tags below.

-Tweaking your tags

This next section comes from our web guide - http://www.webpageplanner.com

-Get your specific keywords ready for a page. Rank them from one to ten in order of importance with #1 being the most important.

-Make sure your number 1 keyword is the FIRST word of the title of the page. Insert keyword two and three as well. Keep title to around seven words.

-If the page is not an index page make sure that the top keyword for the page is the name of the page.

-Make sure that your first keyword is the first word on the page - ie. Part of a header.

-The first 25 words of the page should contain your top three keywords at least once.

-The last 25 words of the page should contain your top three keywords at least once.

-The links on your page should contain your keywords if at all possible. -Insert the meta tags as per the instructions in the Web Page Planner.

-Insert 'alt' tags for your images as applicable with your keywords.

-Make sure the page has a keyword density of around 3-7% for your keywords.

-Make sure EVERY link on your website works. Here's A great FREE program that performs that task for you- http://home.snafu.de/tilman/xenulink.html

-Submitting Details about where to submit your site can be found here - http://www.blitzpromotions.com/promotingyoursite.htm

Next issues December - Best of Blitz - 5 issues - A search engine promotion guide.