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Blitz
Ezine # 147 Jan 21, 2002
Note:
This is an archived issue. Some links and/or content
may be outdated
The
Blitz-Promotions News Letter.
Issue no. 147, Jan 21, 2002
http://www.blitzpromotions.com
100 Ways to promote your site -
http://www.blitzpromotions.com/blitz147.htm
Subscribe to our Ezine
http://www.blitzpromotions.com/subscribe.htm
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CONTENTS **************
Comments
Food for thought
100 Ways to promote -
The Classifieds
Next Issues
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Food for thought
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Remember: Hope is a duty, not a luxury. To hope is not
to dream... but to turn dreams into reality. Blessed
are those who dream dreams and are willing to pay the
price to make them come true.
Henry Viscardi
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100 ways to promote your site #31
Cost per Action Advertising
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While
doing some research for this weeks tip I stumbled on
a really neat website (for beginners and not so beginners
alike).
It
is a FREE internet marketing dictionary.
http://www.marketingterms.com/
So
what exactly is Cost Per Action advertising.
http://www.marketingterms.com/dictionary/cost_per_action/
In
a nutshell - you pay for action, instead of just banner
impressions or clicks. So is it worth it, only you can
determine this. By now hopefully you are tracking your
site (if not you need to be).
Track
your unique hits.
Track your sales.
The
main number you want to determine is how many hits does
it take to make a sale and what is your average profit
on a sale.
If
this number is low then CPA will definitely help your
bottom line, if it is high then PPC advertising or impressions
will be more cost effective for you.
If
you need some help determining this or just want to
ask a question please don't hesitate to send us an email
note.
mailto:blitz@blitzpromotions.com
Some
places to purchase CPA's (note - these aren't cheap).
Direct
Synergy -
http://www.directsynergy.com/services/
DM
Buyers
http://www.dmbuyers.com/media_buyers.html
There
are tons more - just do a search on your favorite search
engine.
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