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Blitz
Ezine # 167 June 10, 2002
Reasons for SEO
Note:
This is an archived issue. Some links and/or content
may be outdated
The
Blitz-Promotions News Letter.
Issue no. 167, June 10, 2002
************
In This Issue **************
Comments
Food for thought
Guest Article
Search Engine Summer - Lesson 2
The Classifieds
Next Issues
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Food for thought
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Too much of our work amounts to the drudgery of arranging
means toward ends, mechanically placing the right foot
in front of the left and the left in front of the right,
moving down narrow corridors toward narrow goals. Play
widens the halls. Work will always be with us, and many
works are worthy. But the worthiest works of all often
reflect an artful creativity that looks more like play
than work.
James
Ogilvy
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Search Engine Summer
Lesson 2- Why bother with Search Engines
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Here
are some numbers -
As of March 2002 there was an estimated 114 million
users (at work or home ) from the United States online.
In April 2002 there were approximately 324 million users
globally.
Approximately
80% of these users use a search engine so that means
the search engine audience is about -
259
million globally
91 million U.S.
Here
is 'approximately' how many (U.S.) visited the main
search engines.
MSN
- 42 million
Yahoo - 39 million
Google - 33 million
AOL - 25 million
Ask Jeeves - 18 million
Still
don't think people use the search engines - below is
listed the millions (that's right I said millions) of
hours that folks searched for stuff in Feb. 2002.
Google
11.7 (million hours)
Yahoo 6.5
Ask Jeeves 4.8
MSN 4.0
So
spending some time this Summer to work on getting or
improving your listings will be worth the time and effort.
More
information and our references for this report can be
found at the following sites -
http://searchenginewatch.com/reports/mediametrix.html
http://www.internetnews.com/IAR/article.php/12_1122661
http://www.jmm.com/
http://www.nielsen-netratings.com/
Tools
This Week -------
In
preperation for our further adventures this Summer we'll
begin to list some tools that you need to acquire...
after all everyone knows that you need the right tools
for a job. Each week for the next few weeks we'll give
download instructions here for some tools that you will
need.
This
week's tool is the Google Toolbar
We'll
be using the toolbar quite a bit in our adventures.
You can download it here.
http://toolbar.google.com/
Also
you are going to need some way to track the stats for
your site, otherwise how are you going to know that
you've been improving?
There
are tons of free counters available if your hosting
service doesn't offer you one. A complete list of them
can be found here-
http://directory.google.com/Top/Computers/Internet/Web_Design_and_Development/Authoring/Web_Counters/
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Quick Link
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We've
updated the Ezine Archives - take a peek at some good
information you might have missed.
http://www.blitzpromotions.com/ezinearchives.htm
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