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Blitz Ezine # 168 June 17, 2002
Types of Search Engines

Note: This is an archived issue. Some links and/or content may be outdated

The Blitz-Promotions News Letter.
Issue no. 168, June 17, 2002
************ In This Issue **************
Comments
Food for thought
Guest Article
Search Engine Summer - Lesson 3
The Classifieds
Next Issues
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Blitz Comments
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Our vacation was a blast. Anyone that has been putting off taking a few days away, I would suggest just doing it. You can find some pictures from our vacation by checking out our Blog -

http://www.blitzpromotions.com/move/blog/

We'll be posting some more as we get a chance to breath.

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Food for thought
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Live a balanced life--learn some and think some and draw and paint and sing and dance and play and work every day some.

Robert Fulghum
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Search Engine Summer
Lesson 3- Types of Search Engines
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There are basically five types of search engines - understanding this will help you when you start the promotion process.

Directories -

These are human reviewed listings of sites. Usually this is done in categories. You may have to pay to have a listing, others you can get into free.

Examples -
http://www.yahoo.com/
http://dmoz.org/

Spyder (crawler) based search engines -

Results are gathered from the web as spyders crawl the web. Using various criteria (which we will go into detail later), results are reviewed and sorted.

Example -

http://www.google.com/

Pay per Click -

You pay for a ranking, the ranking with the highest bid price is listed first.

Example -

http://www.overture.com/

Meta Search Engines

Search engines that use a variety of crawler based results.

http://www.dogpile.com

Combination -

Search engines take results from pay per click, spyder search engines, and/or paid listings.

So how does all of this work - one of the best pages I have seen that shows the relationships can be found here -

http://www.bruceclay.com/searchenginechart.pdf

Print the page -

Now let's dissect a listing. The search engine we'll look at is MSN.
You can also click on the logo.

There main search results come from Looksmart (Red Arrow)
Secondary results come from Inktomi (Blue Arrow)
Sponsored listings come from Overture (Yellow Arrow)
Top ten from Direct Hit (Pink Arrow) - one note - as with everything having to do with search engines, things change. Direct Hit is now owned by Ask Jeeves....

It is all a bit confusing, but as we progress with our lessons, hopefully we'll make it a bit clearer.

Tools This Week -------

This week download wordtracker - we'll be using it in our keyword research.

http://www.wordtracker.com/

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Quick Link
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If you haven't checked out our discounts page - we're giving away free memberships in our I Need Links directory - details can be found here -

http://www.ineedlinks.com