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Blitz
Ezine # 169 June 24, 2002
Keywords and Your Niche - Finding Good Keywords
Note:
This is an archived issue. Some links and/or content
may be outdated
The
Blitz-Promotions News Letter.
Issue no. 169, June 24, 2002
************
In This Issue **************
Comments
Food for thought
Guest Article
Search Engine Summer - Lesson 4
The Classifieds
Next Issues
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Food for thought
+++++++++++++++++
'Now'
is the operative word. Everything you put in your way
is just a method of putting off the hour when you could
actually be doing your dream. You don't need endless
time and perfect conditions. Do it now. Do it today.
Do it for twenty minutes and watch your heart start
beating.
Author: Barbara Sher
+++++++++++++++++++
+++++++++++++++++
Search Engine Summer
Lesson 4- Keywords and your Niche
+++++++++++++++++
One
of the most important steps in optimizing your site
for the search engines is to figure out, how folks are
searching for your site.
Step
1 -
Take
some time and jot down every keyword or phrase that
you think someone may be using to find your site.
Now
use a thesaurus and find any that you might have missed.
http://www.thesaurus.com/
Now
take a peek at your traffic reports / log files and
add any terms that you might have forgotten to the list.
Now
roll up your sleeves and we'll get started.
One
note - you can save yourself some elbow grease, but
you'll have to pay for a program that does the following
exercise in a few minutes.
http://www.wordtracker.com
The
instructions below are from a previous article that
we wrote, but the instructions / methods still hold
true.
We
all know about keywords and how they can improve your
search engine rankings. The trouble comes when you are
trying to find relevant keywords. Believe it or not
it is pretty easy (and free) to find keywords that folks
are actually using when they search the internet.
The
Program
Go
to the good keywords homepage and download the program.
http://www.goodkeywords.com/
Install
and open the program.
Now
the fun part. Pretend that you are a surfer and are
looking for your site on
the web. From the Goto tab type in a good single keyword.
For this exercise I'll pretend like I'm doing some research
for my wife's site, so I type in crochet, a good general
term. It lists the top 100 search words and phrases
listed from most searched to least.
Now
open your favorite word processor.
Right
click within the results window and select copy all
to kpad.
Sometimes the copy and paste deletes the number of searches
so make sure that you input a number similar.
Next-
go to the Lycos tab at the top. Again type in your keyword.
This gives you a shorter list, but it also gives you
some new key phrases or terms that may not have been
included in gotos first search.
In
my example it discovered- crafts, yarn, and tatting.
Take these newly uncovered terms and do a search using
goto with them. Again copy your list into your search
file.
Now
you should have a fairly nice list. If you have another
big general search term do the process again.
Editing
your document.
Go through the document you created and delete the terms
that have absolutely no relevance to your site.
++++++++++++++++++++++++
Keywords- which ones are best?
++++++++++++++++++++++++
You should have 30 or 40 well-researched keywords from
last weeks lesson. Now we are going to take those and
decide which ones are relevant to your site. We are
going to weed them down to around 20 or so.
- Create
a spreadsheet with either a program or paper. Across
the top make four columns- keyword - searched - pages
- relevancy.
-
List your keywords down the first column.
-
From your research last week list the number of times
the keyword was searched for.
-
Now go to AltaVista and begin searching for each of
the keywords. List the number of pages found in column
3. This gives you a gauge on your competition.
-
Divide Column 2 (searched) with column 3 (pages),
this gives you a number that I call the relevancy
index (RI). The higher the number the better the keyword
or keyword phrase is. See the example below.
-
List them from highest to lowest and you'll be a step
ahead for next weeks lesson.
Our example (using keywords from last week)-
Free crochet patterns were searched on goto - 17,589
times.
There are 196 pages on alta-vista
Index is 89.74
Crochet
was searched 35,306
Pages 155,406
Index is 0.23
Crochet
pattern searched - 15071
Pages- 194
Index is 77.69
So
if we had to pick one keyword it would be free crochet
pattern, next we would add crochet pattern, then lastly
crochet. Targeted keywords will work much better.
+++++++++++++++++
Guest Article
Guide to Joint Ventures
+++++++++++++++++
A
1-2-3 Guide to Joint Venture Marketing Success by Dr.
Bill Nieporte
Fact:
Two Horses Can Pull About 9,000 Pounds
Question:
How many pounds can FOUR horses pull?
If
you are like me, your initial response was to say that
four horses can pull 18,000 pounds. Sounds reasonable--but
its wrong!
Four
horses can actually pull over 30,000 pounds. What's
the difference? It's something called synergy. Synergy
is the energy or force created by the working together
of various parts or processes.
Synergy.
That's the power behind what is commonly called Joint
Venture Marketing. In a "Joint Venture" or "Endorsed
Offer," two parties leverage their assets (client lists,
finances, technological expertise etc.) for the mutual
benefit of both.
Joint
Ventures are commonplace on the Internet. If you have
ever exchanged links with another web site or perhaps
traded ads with an ezine publisher, then you have engaged
in a rudimentary Joint Venture. Unfortunately many marketers
stop at this point--failing to enjoy the profit potential
of this incredible marketing strategy.
You
want to be different, right? Well, I am going to give
a simple 1-2-3 formula that will allow you to profit
using Joint Venture Marketing.
STEP
ONE: You Need a GREAT Product!
This
is the key to real success in any business, isn't it?
Unfortunately so much of what passes as "useful products"
on the Internet is just plain garbage. Too many people
promises the moon but delivers nothing but cheese.
Listen,
if you give your clients something of value up front
then they will become your happy customers for life.
They will come back and buy over and over again.
Got
your product? Great! Now let's move on to...
STEP
TWO: You Need a Joint Venture Partner(s)
Here's
one of the best methods around for finding Joint Venture
partners. Visit http://www.alexa.com and download "Alexa."
This will soon become your secret weapon for finding
the information you need to make a significant Internet
income. Play around with Alexa and you will soon learn
how to use its many important features for developing
a powerful and PERSONALIZED Joint Venture proposal letters.
Assuming
you've got "Alexa" loaded and running, use your favorite
search engine and check for key words like:
*
Internet Marketing * Marketing * Business Success *
Advertising * Online Sales * Making Money * MLM * Entrepreneur
* Email Marketing * And any other key words that will
find you business owners, e-zine publishers, etc.
If
you've done your searches you are ready for the next
step. It's now time for...
STEP
THREE: Offer a Proposition That Will Make Joint Ventures
Happen Like Mad!
You've
visited your prospective partners site. You've used
"Alexa" to do some strategic research. Now take what
you've learned and create a personalize Joint Venture
proposal. Make sure that you make specific references
to their site's content to get their attention and assure
them they AREN'T getting Spammed!
Here's
a letter I use to introduce people to the *Masters of
Marketing Inner Circle*
http://www.enlowcircle.com/cgi-bin/aff/click.cgi?id=expertmarketer
Dear______NAME_______:
((If ALEXA doesn't find their name put in Sir:/ Maam))
I
represent the fastest growing Internet Site for Business
Development on the net and since you seem to be doing
well (at least I get that impression from your site)
((*remove
the asterisks and write one or two lines about their
site, something like: "with your promotion of "Save-A-Patriot
Fellowship",))
and
since you're obviously stable in business and we know
you've been on line since _________ with a significant
success in what you're doing, we want to share an idea
with you we believe will make you a nice second stream
of revenue while rendering a very noble service to your
customers.
Since
we feel we represent a product that is a perfect non-competitive
but needed service you can offer them we believe you'll
do rather well so we're prepared to absorb all risk
and monetary costs.
If
you'll call me between ___ & ___ one day this week,
I'll explain everything in full. It will only take about
10 minutes of your time but it can mean thousands of
dollars to your bottom line.
I
think you'll be excited as I was when I found you on
the net. My number is 888- and just tell whoever answers
I'm expecting your call.
Sincerely
Yours,
Your
Name
PS
If you prefer I call you, just reply to this message
with your telephone number and the best time when I
can reach you. Make sure you send it with your name
in the Subject line so I can pick it out of the many
Emails I get and get right back to you.
Is
it really that simple! All you have to do is commit
to work a couple days a week surfing, finding prospects,
and sending out letters. Then set aside a couple of
hours each day to make your calls and arrange the deals.
It's that simple… and yes, it works.
SO
- That's the next and final step! GET STARTED IMMEDIATELY!
(*
Portions of this edition is reprinted with the permission
of Mike Enlow, Joint Venture Marketing Consultant and
remains protected under the original owner's copyrights
of 1997, 1998, 1999 Enlow Enterprises, Inc.) =========================================
You
can subscribe to Bill Nieporte's popular bi-weekly ezine:
"The Success In Life Newsletter" at
http://ezinesuccess.com
If You're Looking For One Convenient Source To Easily
Access All The Information You Need To Know To Earn
Maximum Profits No Matter What Your Business, Than This
Is The Site To Visit. Get "no hype" training from genuine
Expert Marketers. Click here to learn how: http://www.expertmarketers.com
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