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Blitz
Ezine # 173 July 22, 2002
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The
Blitz-Promotions News Letter.
Issue no. 173, July 22, 2002
************
In This Issue **************
Comments
Food for thought
Guest Article
Search Engine Summer - Lesson 7
The Classifieds
Next Issues
++++++++++++++++++++++++++++++++
Blitz Comments
++++++++++++++++++++++++++++++++
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of our good friends sent along this note -
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you refer to us buys a review package -- even if it's
six months from now! CatSnip.com works hard every day
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+++++++++++++++++
Food for thought
+++++++++++++++++
He
who lives without folly is not so wise as he thinks.
Francois de La Rochefoucauld
+++++++++++++++++++
Lisa
posted some great comments she posted to a list this
week about ezine and newsletter promotion. I figured
that you would enjoy them to. She was resonding to some
questions posted by another member.
1.
Have you found that sending a newsletter has helped
to increase business, and why how do you measure it?
Yes,
it keeps the subscriber informed and reminds them that
you care enough to write them.
2. Has it helped maintain repeat business and or customer
loyality? Have you gotten any customer feedback? give
an example please.......
Yes,
I have had problems in the past with people on my list
not receiving their issues. One lady writes me on the
date of each issue because for some reason her copy
never goes through. I send her a personal email back
with the current issue's content. I list a Feedback
Section in each issue of my newsletter... you can view
issues in our Newsletter Archive: http://www.crochetnmore.com/newsletterarchive.htm
3. Do you hire someone to do your newsletter or do you
do it yourself ?
No, I publish my newsletter personally.
4. Where do you get all of your ideas......do you do
research.......where?
I design my own patterns and my viewers ask me lots
of questions which I try to address in the newsletters.
I figure if one person will actually ask me a question
then there are probably 5 more people who would like
to know but won't take the time to write.
5. I have participated in many of your newsletters by
paying for add space. Why do you sell add space?
I
sell ad space to help pay for site maintenance.
6.Do you feel it is best to keep to a theme each month....how
do you fit your products in........do you run a special
just for your subscribers?
My
theme pretty much stays the same... "crochet" :o) I
post items I sell within the newsletters and on other
pages throughout my site. Sometimes I offer contests
special for subscribers.
7. How do you get subscribers and keep them?
Address
their needs and email them personally when they ask
questions.
8. Do you and or have your ever used customer testimonals?
Yes,
I list some in the Feedback Section of my newsletters.
9. We are all salesmen and as such I was taught that
the customer does not care about you as much as he cares
about what is in it for him. Basically the customer
is saying what am I going to get out of this.........how
do you respond to that need with your newsletter
I give them something free in each issue... at least
2 new free crochet patterns. This gives them incentive
to read through the newsletter which offers the opportunity
for a sale.
10. Is a monthly newsletter better than several times
a year or every other month?
I send out my newsletter twice per month. Some viewers
would like new issues more often but it takes alot of
time to prepare each issue. I think how often you send
out issues depends on the time you have to spare to
prepare them.
I need a title for my newsletter and a motto, byline.
etc........something catchy any ideas would be greatly
appreciated.
Well,
I wasn't that original with my title: Crochet 'N' More
Newsletter I don't really have a motto either. I do
think you should have your site title in the newsletter
name if you publish it online though... search engines
will find it quicker.
Hope
this helps.
Lisa Hamblin
http://www.crochetnmore.com
+++++++++++++++++
Search Engine Summer
Lesson 8- Manually submitting your site.
+++++++++++++++++
-->Alta
Vista -
Manual
Add -
http://addurl.altavista.com/sites/addurl/newurl
Usually
takes 2 or 3 months for their spyders to find you.
Paid
Placement -
http://www.altavista.com/sites/search/express_incl
Cost
- $39.00 per URL for six months.
They do not spyder links from this page.
Also if you already have some listings on AltaVista
it is better not to pay - especially
if you are ranked well.
Search
Pages -
http://www.altavista.com
-->Fast
/ All the Web
Manual
Add -
http://www.alltheweb.com/add_url.php
Paid
Placement -
Available
through Lycos InSite Select -
You
can access that page from here -
http://www.alltheweb.com/help/submit_site.html
Cost
is $18.00 / Membership
Cost / year / per / url. $12.00
Helpful
Pages-
Webmaster
FAQ -
http://www.alltheweb.com/help/FAQ_webmaster.html
Search
Pages -
http://www.alltheweb.com/
Search
Engine
-->Aol
Uses
Inktomi and Google for their search results.
-->Ask
Jeeves
Manual
Add -
Email
your URL-
mailto:url@askjeeves.com
Paid
Placement -
http://ask.ineedhits.com/
12
month terms -
1st URL $30.00
Each additional - $18.00
Helpful
Pages-
Some
useful guidelines
http://ask.ineedhits.com/programterms.asp
-->Google
Manual
Add -
The
best way to submit to google is to let them find your
link, you
can do this from a link to your site, from a site that
is already indexed in Google. If you have trouble getting
link - send me a note and we'll add you to a page that
is indexed.
Paid
Placement -
Google
Ad words and Ad words select.
These
listings appear to the right side of the normal listings.
Details can be found here -
http://www.google.com/ads/
Helpful
Pages-
All
about Google
http://www.google.com/about.html
-->Inktomi
Manual
Add -
Free
- takes up to 4 weeks.
http://submitit.bcentral.com/msnsubmit.htm
Paid
Placement -
1st
URL $39 - each additional $25.00
http://www.positiontech.com/inktomi/enroll.cfm
Helpful
Pages-
Guidelines
and More
http://www.inktomi.com/products/web_search/guidelines.html
-->IWon
Gets
listings from inktomi, Overture, and Direct Hit
-->MSN
Manual
Add - See Inktomi above
Paid
Placement - Uses Overture
-->Netscape
Gets
their results from Google
-->Teoma
Paid
Placement Only- 1st URL $30.00 - each additional $18.00
http://static.wc.ask.com/docs/addjeeves/Submit.html
Helpful
Pages-
About
Teoma -
http://static.wc.teoma.com/docs/teoma/about/
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