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Blitz
Ezine # 206 March 17, 2003
Adding your Site to Paypal Directory
Note:
This is an archived issue. Some links and/or content
may be outdated
100
ways to promote your site.
The Blitz-Promotions News Letter.
Issue no. 206, March 17, 2003
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In This Issue **************
Comments
Food for thought
Articles
The Classifieds
Next Issues
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Blitz Comments
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Hopefully
everyone is enjoying the warmer weather... I know we
are. As we are getting finished with our latest topic,
I was wondering if there was a topic or subject that
you would like for us to cover. If so please don't hesitate
to send us a note. After all the reason we publish this
newsletter is to help you (or at least I hope it does).
Opening
your mouth, combining promotion methods and more.
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Food for thought
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Optimists
are right. So are pessimists. It's up to you to choose
which you will be.
Harvey Mackay
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100
ways to promote your site continues #96
Add your site to the Pay Pal directory
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Adding
your site to the Pay Pal directory can give benefit
your site in a couple of ways.
1)
It can bring you a small amount of traffic from folks
searching their directory.
2) It is an easy way to increase your Page Rank.
You
do have to use Pay Pal and they will make you jump through
a couple of hoops in order to list your site there.
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100
ways to promote your site continues #97
Add
your site to regional search engines.
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Adding
your site to regional directories can help you promote
your business locally. To find regional search engines
in your area do the following.
1)
Surf to Google or your favorite search engine.
2) Search for "your state" directory. A search
like that for Kentucky directory got me results of 1.2
million. Then refine your search and start submitting.
If
the directory charges then I would recommend that you
ask some of the current advertisers how they like the
services and if they think it is worth the cost.
There
are also some big directories that you need to submit
your site to.
http://www.joeant.com/
http://www.goguides.org/
http://www.gimpsy.com/
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From
the Blitz Archives
Blitz 106 - Learning from your taxes.
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Everyone
that you talk to, really hates tax time. Believe it
or not there are a lot of things you can learn from
your taxes. Now is a great time to take a close look
at your business, to make some goals, trim your expenses,
and work at making your business more profitable.
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A note ++++++
I
am not, nor do I claim to be a tax accountant or expert.
These suggestions I make are just that… suggestions.
Be sure to ask your tax advisor or accountant before
you implement any new tax saving strategy.
Find
a nice place (like your kitchen table) and collect the
information from this year and last year’s tax returns.
The
Bottom Line
Compare
your profit/loss between the two years. How did you
do…better, worse? If you did better this year take a
moment and think about why. Jot some notes down. These
are important because if you continue to build your
business, it is very important to continue those things
that you are doing right.
If
you had a loss this year, was it less than last year.
Great. You’re improving. Again think of the methods
you used to improve your bottom line.
Even
if your loss or income is worse than last year, you
can still learn quite a bit. What happened? How can
you improve it? If your bottom line is worse without
a visible reason (buying new equipment, expanding your
business etc) then it may be time to rethink your business
strategy.
Now
is also a great time to make some goals for next year.
- A review of the formula we discussed earlier in the
year is below-
1.
Make a measurable goal. I will double my profits by
next year.
2. Create a plan. I will increase my advertising budget,
provide better customer service and create two new avenues
of revenue.
3.
Rewards. When (positive thinking) I achieve my goal
I will take a trip to the Bahamas.
REMEMBER
THIS- a goal does you absolutely NO good unless you
ACT on it.
Now take a closer look at your income and expenses.
Follow the steps above and come up with some good goals
in these areas.
When
reviewing your expenses what are some of the things
you spend most of your money on? Is there a way to decrease
or save money? One of our major expenses in our business
is web hosting. We spend close to $200+ a month hosting
our sites and those of our design clients. This is one
area that I have learned NOT to try to save money in.
I have tried cheaper plans and gotten burned pretty
badly. So I will live with the expense knowing that
my sites will be up most of the time and if I have a
support problem it will be answered promptly.
In
our next two issues we’ll talk about this some more.
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