Note: Some Links may be out of date.

Blitz Ezine # 216 May 26, 2003
Building Profit Centers - Increasing your Revenue Streams

Note: This is an archived issue. Some links and/or content may be outdated

The Blitz-Promotions News Letter.
Issue no. 216, May 26, 2003

************ In This Issue **************
Comments
Food for thought
Articles
The Classifieds
Next Issues
++++++++++++++++++++++++++++++++
Blitz Comments
++++++++++++++++++++++++++++++++

We hope everyone is enjoying their holiday. As the school year winds down don't forget to spend some time with your kids. Haley had a field day last week at her school and I ran the tug-of-war. I had so much fun I lost my voice and couldn't talk much on Saturday... OK maybe I had too much fun. Don't forget to tell a vet thank you. Our next issue will be June 30th

http://www.ineedlinks.com/freelinks.htm

http://www.blitzpromotions.com/compare.htm

+++++++++++++++++++
Building your Profit Centers Part 1
+++++++++++++++++++

Everyone is in business to make a profit or at least try to make a profit. One thing I learned a long time ago is to never put all of your eggs in one basket. It is much better to have many trickles of revenue than one source. The main reason being is if the main supply gets cut off, what happens next.

In order to build our profit centers the first thing we need to do is take a close look at our business and list all the profit centers we have. This exercise will also help us to think about any that we might have missed.

Step 1 - List your Revenue streams.

In your list, try to be as detailed as possible. Don't just put that you sold toys, but that you sold stuffed animals, toy trains, games, etc. Even if you sold a really small amount of something write it down.

Step 2 - List items sold - profit - profit per item.

Using last years tax records, list the amount sold last year, your profit, and your profit per item.

Example -
Stuffed animals - 12 sold - $120 profit - $10.00 profit per item.

Step 3 - Research possible companion products.

You don't have to do this right away, but spend some time and effort and think of all the possible products that might compliment your revenue streams.

Example - if you sell teddy bears - do you sell teddy bear clothes? If you sell crochet patterns, do you sell hooks.

Work on finding some wholesale prices for things on your list.

This should give you more than enough to do for June. Save your results and lists, along with your research. In July we'll be talking about ways you can use this research to help build your business.

+++++++++++++++++
"How To Advertise In ANY Ezine More Effectively Using This Amazingly Simple System"
+++++++++++++++++

Some say that ezine advertising is not as effective today as It was 4 or 5 years ago. Although to a certain extent this is true, ezine advertising still gives you the best bang for your buck for the small investment needed. I would go as far as to say that ezine advertising is the first form of advertising I would do for ANY product you own, or are affiliated with..

The real key to successful ezine advertising is using what I call the two step marketing approach. Let me explain what I mean in a little more detail..

Everyday I get solo advertisements in my Inbox through mailings from ezines I personally subscribe to. I'm sure this is the same for you..

Advertisers give me all the benefits of their product or service, and then a call to action to visit their web site for more information and hopefully a sale..

This is * NOT * the best way to advertise in ezines or newsletters. If you use this method you are only getting a one shot chance of making a sale from their visiting prospects. Wouldn't it be better to be able to get 5, 6 7......Unlimited opportunities to get their business for exactly the same cost ?

Of course it would..

Here is where the two step marketing approach comes into play. Instead of advertising a web site address for prospects to visit, you simply advertise a Fr-ee report or ecourse by email. Instead of the web site address, you simply put an email link to an Autoresponder that you have set up containing the Free report/ecourse. You then simply drip feed the free report or ecourse to the prospects over a period of a few weeks in 5, 6, 7 or more separate emails..

It's not at all hard to do and I encourage you to have a real go at producing your own. More on that later...

There are several advantages in using this two step approach.

The first one is that when the prospect reads your solo or classified advertisement It doesn't require them to quit what they are doing, to get more information. They simply click on the email link in your solo or classified ad to request the free report/ecourse by sending a blank email to the email address provided..

They then can happily go about what they were already doing and read the fre-e report/ecourse at their leisure later. The second advantage is that now you have the prospects email address to follow up on them 5, 6, 7....unlimited times..

Following up on your prospects in this way with an Autoresponder series of useful information AND sales pieces can make a huge difference to the success of any solo or classified ad..

For instance. Say you normally close 2% of qualified prospects that visit your web site and read your salesletter. You get 100 visitors and you generate 2 sales. Using the simple system I have explained above can easily double or even treble your sales This is how powerful this system really is..

You also get the advantage of still being able to offer other products and services to this group of prospects..

Try it yourself next time you run a solo or classified a*d. You will be pleasantly surprised with the results..

Yours In Success John Metcalfe YOU Can Quickly and Easily Set-up Fully Automated Internet Businesses in 42 Days or Less...Each One Cranking Out $3,000 or More Per Month for the Rest of Your Life...

http://www.internetmarketingcoachingcourse.com