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Blitz Ezine # 222 August 18, 2003
Search Engine Touchups - Getting Ready for the Holiday Season

Note: This is an archived issue. Some links and/or content may be outdated

The Blitz-Promotions News Letter.
Issue no. 222, August 18, 2003
************ In This Issue **************
Comments
Food for thought
Articles
The Classifieds
Next Issues
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Blitz Comments
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Coming Next Issue - August 25th Streamlining your sales process.

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Food for thought
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Progress comes from the intelligent use of experience.
Author: Elbert Hubbard

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Getting your site ready for the holidays.
Search Engine touchups. Ten things to do for improvement.
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1. Keywords.

If you're targetting the wrong keywords for your SEO campaign then you're shooting yourself in the foot before you start. We have a SEO tutorial that doesn't cost you a dime - that explains all the topics more in depth than this lesson. You can find it here -

http://www.blitzpromotions.com/ses.htm

Using your keyword research you find the following.

Keyword - traffic in 24 hours - competition

widget - 1000 - 1000000
blue widget - 100 - 50000
green widget 125 - 25000
purple widget 75 - 10000

Using numbers alone you would choose widget - but take a look at the other keywords - you could get 25% of that traffic for less than 10% of the effort. I am a firm believer in trickles make a stream. So what I would do would be to optimize for the least competitive terms first and then work on the big ones.

2. Focusing on the page.

Make sure that your pages are optimized for 2 or 3 terms only.

3. Titles.

These keywords MUST be in the meta tag title of the page. Each title should be focused on the keywords for that page.

4. H tags.

Make sure you're page has the keywords near the top of the page. Highlight these by using an H1 tag. A good article on using style sheets for your tags can be found at the link below.

http://www.developerfusion.com/show/39/10/

5. Keyword density.

Make sure that the keyword density on your pages are at least as high as your competitors. Average densities will range from 5 to 10%. The best way to check for sure though is to do the following:

a) Search google for your target keywords for the page.
b) Visit the top five sites for those terms. If someone has more than one page, just use the first page. Save these urls on notepad.
c) Visit the following URL - cut and paste the url of each of your competitors (one at a time) and the URL for the page you're working on. Then hit analyze. To make life easier you may want email those pages to yourself.

http://www.keywordcount.com

d) Check out your percentages for the focus keywords and your page. Record the densities from the competitions keywords.
e) Take an average of those densities and tweak your site accordingly.

6. Your links.
Use focus keywords as links on your site.
Example - instead of having a widget link, have a blue widget navigation link.

7. Getting links.
Links help in a number of ways - and it is hard work. Make a goal for x links a week and go for it. You can also check out our links tutorial.
http://www.ineedlinks.com/freelinks.htm

We also have several different link programs available.
http://www.ineedlinks.com

8. Link text.
Put your keywords into the link text you use - when trading links. This text doesn't have to have your business name in it. You may want to view the following on the web since in the email it could be distorted.

http://www.blitzpromotions.com/blitz222.htm

The best thing to do is create 4 or 5 different options for the links - then alternate which ones you use.

Ex.

Blue widget - find blue widgets cheap.
Green widget from the source - a cheaper green widget can't be found anywhere.

Include the keyword in the header or link text as well as the description (or non linked portion of the link).

9. Adding content.
More pages equals more opportunities to get your site found. Add content that is related to products or services you sell, then optimize that page using the steps above (for the content).

10. Adjust, Check, Compare, Start again.

After the changes, wait a couple of months. Check your results. How did you do? Check your competition. Tune and tweak and start again.

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Links you can use -
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Databases for zip code lookup, white pages, streets, places and much more.
http://www.melissadata.com/Lookups/index.htm

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The Power Of Burning Desire Backed By Unwavering Committment
by John Colanzi
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I'll bet you've never heard of David Braden. He's not the type of teenager that makes the national news. It's sad, but true, that bad news travels the globe before good news even has it's shoes on. Well hopefully after reading about David, you'll see the power of setting a specific goal, followed by unwavering commitment.

You see young David had a goal, actually more than a goal, he had what Napoleon Hill calls a burning desire.

What was David's goal?

This young man from Goose Creek, South Carolina wanted to lead the Boston Pop's Orchestra. There was one small catch. The Boston Pop's required $10,000 before they would let an amateur conduct their orchestra.

I'm sure that this story would have ended here for the average daydreamer, but remember David had that burning desire and was willing to overcome any obstacle to reach his goal.

What obstacles are holding you back?

I know some of the excuses I've had over the years, weren't as large as the $10,000 fee that stood in David's way. David decided to make some sacrifices and move full speed ahead. He not only continued going to school full time, he worked three jobs after school hours. He gave up the parties with his friends. He decided he didn't need the car that most of his peers prized. He was on a mission and nothing would stand in his way. After months of working day and night and doing without, David could only save $5,000.

Was our young hero finished?

Not by a long shot! He contacted the Boston Pop's and arranged to give them $5,000 and the rest of his fee on his word. The fateful day arrived and proud as a peacock young David realized his dream of conducting the Boston Pop's Orchestra.

After seeing how determined this young man was and the single minded way in which he pursued his goal, the Orchestra waived the other half of his fee, and in an unheard of gesture returned his original $5,000 deposit. So who is David Braden? He's a young man who can teach us all the power of burning desire backed by unwavering commitment. The next time you're tempted to make an excuse for not reaching your goal, think of David, and stick in there just a little longer.

Wishing You Success,
John Colanzi

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Copyright (c) 2003 John Colanzi.
FR^EE Internet Business Course -- $295 Value!
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