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Blitz
Ezine # 226 September 15, 2003
Advanced search engine optimization techniques - Advanced Keyword Techniques
Note:
This is an archived issue. Some links and/or content may be outdated
The Blitz-Promotions News Letter
Issue no. 226, September 15, 2003
This issue on the web -
http://www.blitzpromotions.com/blitz226.htm
Subscribe to our Ezine
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3-5
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In This Issue **************
Comments
Food for thought
Articles
The Classifieds
Next Issues
Link
to this issue online -
http://www.blitzpromotions.com/blitz226.htm
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Blitz Comments
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This
month also has five Mondays - so send us your no cost ad - 20-30
words and we'll make sure to include it in the Sept. 29th issue.
Email it to us using the address below - include Sept 29th Ad
in the subject.
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Food for thought
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Some
men (and women) succeed by what they know; some by what they do;
and a few by what they are. Author: Elbert Hubbard
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Advanced SEO Techniques.
Advanced Keywords - part 2
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So
you have your lists or should have them - if not then make sure
you follow the steps we outlined in last weeks issue, which you
can find at the link below.
http://www.blitzpromotions.com/blitz225.htm
Here
is are some sample results that we'll use -
Nos,
KEI Analysis, Count, 24Hrs, Competing, Keyword
=====================
1,
361.000, 19, 6, 0, handpainted grape glassware
2, 48.502, 104, 34, 223, personalized address plaque
3, 29.337, 435, 141, 6450, decorative mailboxes
4, 23.006, 387, 125, 6510, residential mailboxes
5, 16.960, 634, 205, 23700, decorative mirrors
KEI
just tells you how easy it will be to optimize for the keywords.
The higher the number, the easier it will be.
The
main columns I focus on are the 24 hour column, and the competing
sites. If you're just starting out, this is what I would do. (remember
do this for each page)
1.
Remove any of the keywords with more than 250,000 competition.
Put these aside and save them for later.
2. Remove any keywords with less than 10 searches in a day.
3. Review what you have left. If you still have a large list then
work again to cull the list a bit.
4. Remove keywords with a greater than 150,000 competitors.
5. Remove keywords with less than 20 visitors in a day.
Now
you should have a managable list. Now think about the page these
keywords are for.
6.
Do you have text or can reasonably add text that contains the
keyword. If not then delete it from the list.
7. Let's say that you still have a good list of 8-10 keywords
- how do you choose. If you've just started working on your search
engine optimization, I would say to choose the words with the
least competition. If you've been working on your optimization
a while, and have a good page rank, and some good rankings already,
I would go for the traffic numbers.
Continue
to on to the next page and starting again with #1 work your way
through the process. Make sure to save the results - also save
those you might have discarded.
Next
week we'll talk some about finding your competition.
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Links you can use -
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In
case you haven't heard - there is another flaw <cough> Microsoft
has discovered for Windows. Details, the patch, etc. can be found
here.
http://www.microsoft.com/technet/treeview/?url=/technet/security/bulletin/MS03-039.asp
Before
you ever install patches please make sure that everything has
been backed up - Murphy's law does apply.
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Use Product Research to Position Yourself as the Expert by Charlie
Cook
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You
have an idea for a new product or service, want to get feedback
from prospects and position your firm as the experts. How do you
do this when you haven’t ever provided the particular service
or sold the product?
Let’s
say you are in the planning stages of starting a collection agency.
(Your clients could be lawyers, building contractors, clothing
manufacturers, etc.) How do you find out what your potential clients
want and position your firm for future sales?
Even
if you don’t have a fully defined service you can still demonstrate
your expertise through the quality of the questions you ask. No
one knows all the answers and bluffing is a poor way to build
a business. Use questions to prompt prospects’ thinking. Then
use your expertise to synthesize common problems and solutions
and prospects will be impressed. While your products and services
are the vehicles that will earn you money, your expertise is what
will help you become a trusted advisor and service provider.
If
you don’t know what your prospects want, ask them. Put together
a list of ten to twenty-five questions. Avoid using “either or”
types of questions and create a list of open-ended questions which
encourage prospects to discuss their collection concerns. Ask
questions to clarify common collection problems, their importance
and what prospects want to do about them.
Now
that you have your list of questions, whom do you talk to? If
your target market is lawyers, start with your own lawyer, friends’
lawyers and use networking to grow your sample to fifteen to twenty
attorneys.
To
build credibility be direct about what you are doing. Tell the
people you want to meet with that you are researching a new service
and want to learn more about their collection problems, concerns
and strategies. While this may not sound like the greatest opening
line, most people like to talk about themselves and appreciate
it when others show an interest in their problems.
Let
them know that when you complete the research phase, you will
distribute a summary of your findings to them. Its much easier
to get people to give you 20-45 minutes of their time if you aren’t
trying to sell them but approach them looking for advice.
When
you are done with your interviews, write a summary of the common
problems and strategies you identified. Don’t forget to include
a section in your report that describes how your services will
solve these.
Using
this research/ positioning strategy you can:
- Refine your product or service idea to meet prospects’ needs
- Create content for articles to publicize your knowledge
- Establish yourself as the expert
Having
the perfect product or service to meet your target market’s needs
is a plus but it won’t guarantee a sale. Establishing yourself
as the expert, one who knows and understands their concerns will
help to pull in clients. Whether you are researching a new service
or want to ramp up sales for an existing one market your expertise
to sell your services.
2003 © In Mind Communications, LLC. All rights reserved. =================
The
author, Marketing Coach, Charlie Cook, helps independent professionals
and small business owners who are struggling to attract more clients.
He can be contacted at In Mind Marketing via ccook@charliecook.net
or visit www.charliecook.net to get a copy of the free marketing
guide, '7 Steps to Get More Clients and Grow Your Business'.
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3-5
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Like
this newsletter? Forward it to your friends or send them a note
from Recommend It.
http://recommend-it.com/l.z.e?s=851957
Find
more useful promotion and design articles here -
http://www.blitzpromotions.com/articleindex.htm
Check
out our archives for issues you may have missed.
http://www.blitzpromotions.com/ezinearchives.htm
Next
issues
(May change according to how long winded we are)
Sept. 22nd - Finding your competition.
Sept. 29th - Dissecting the competition.
Oct. 6th - Density.
Oct. - Building bridges
Nov. - Retaining your customers
Dec. - The best of Blitz
Tim
and Lisa Hamblin
Tisa Enterprises
PO Box 221
Hazard KY 41702
http://www.blitzpromotions.com
http://www.crochetnmore.com
http://www.webpageplanner.com
http://www.ineedlinks.com
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