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Blitz
Ezine # 227 September 22, 2003
Advanced search engine optimization techniques - Finding your competitors
Note:
This is an archived issue. Some links and/or content may be outdated
The Blitz-Promotions News Letter
Issue no. 227, September 22, 2003
This issue on the web -
http://www.blitzpromotions.com/blitz227.htm
Subscribe to our Ezine
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3-5
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In This Issue **************
Comments
Food for thought
Articles
The Classifieds
Next Issues
Link
to this issue online -
http://www.blitzpromotions.com/blitz226.htm
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Blitz Comments
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You'll
notice that we've expanded the techniques to run through most
of the fall - we may extend it again if we think we need to.
This
month also has five Mondays - so send us your no cost ad - 20-30
words and we'll make sure to include it in the Sept. 29th issue.
Email it to us using the address below - include Sept 29th Ad
in the subject.
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Food for thought
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Work
hard. Hang in there. Don't lose everything you've accomplished
by quitting too soon. (From the article below)
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Advanced SEO Techniques.
Finding your competition
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This
lesson is short but contains a whole lot of work.
The first task in this lesson is to create a spreadsheet. If you
have trouble creating it or just don't want to do it just send
us an email and we'll be more than happy to send you one we've
created. On a side note we're in the process of moving, so if
it takes me a day or two to get back to you, I haven't forgotten
about you.
Creating
the spreadsheet.
1.
Start a new spreadsheet.
2. Across the top list your main keywords to focus on - I would
at least use the main one for each page you're going to work on
optimizing. In the block make sure to combine four cells.
3. Down the left side we want to name the following rows.
a) Site url.
b) Meta Tags
c) Keyword Density
d) Page rank
e) Back Links
f) Page highlights
g) Anchor text
h) Keyword positioning
Visit
Google and type in the keyword for the column -
List each of the top 3 urls in the Site URL column, then your
URL you'll be optimizing for in the fourth column -
Continue until you have finished all the keywords.
Next
week we'll talk some about dissecting your competition.
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Links you can use -
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If
you haven't downloaded Google's toolbar yet - we'll be using it
quite a bit in the next lesson, so make sure to download it.
http://toolbar.google.com/
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Too Soon
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I
had a lunch date with an old friend of my Dad's who was in town
for the day.
I
run a home business so I'm always up for a lunch that isn't delivered
to my door on a bicycle.
Even
better if the other person is paying.
This
guy, Frank, was an executive in the telecommunications industry
back when that was basically one company. That was the company
he worked for, the mother ship. He was a nice guy. Pretty funny,
too. He didn't have much use for Wall Street, always called it
"the big casino downtown." He has a way of putting things that
gets right to the point.
I
tried to talk to him about investing one day. In the middle of
a long downturn, the market shot up 200 points.
I
called him and asked, "Why do you think the market went up today?"
I waited for the lesson to begin.
"Because
it got tired of going down," he replied.
After we ordered, he asked me how my business was going. I've
got an online retail site. I told him I was getting pretty down
about the whole thing. "How are sales?" he asked.
"I'm
just treading water," I told him. "I've got a couple of big accounts
that pay the bills, but nothing is growing in this economy."
"You
know it takes time to build a business," Frank said.
"I
know," I said. "It just feels like I'm beating my head against
a wall. Maybe I should get out and try something else.
"
Frank looked at me for a while. Then he said, "I'm going to tell
you a story. Did you ever hear about the man who was going to
swim across the Atlantic?"
"No,"
I told him, wondering where he was going to go with this.
"He
trained hard, got sponsors for the event. Started out one beautiful
morning. You sure you never heard this story?" I shook my head.
"He got three-quarters of the way across and decided he couldn't
go any farther. Had to swim all the way back." He waited a minute
to see if I'd followed him.
"So
when you feel like giving up, remember how far you've come. Don't
quit on your business when things aren't going as fast as you'd
like. Hang in there and see it through."
So
the next time you feel like giving up online, just remember what
Frank said: "Work hard. Hang in there. Don't lose everything you've
accomplished by quitting too soon."
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Fresh, New, Master Reprint Right Products 'SHHH' fre*e! Just visit:
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Also, feel free to republish this article in your own ezine or
web site.
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Make
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Like
this newsletter? Forward it to your friends or send them a note
from Recommend It.
http://recommend-it.com/l.z.e?s=851957
Find
more useful promotion and design articles here -
http://www.blitzpromotions.com/articleindex.htm
Check
out our archives for issues you may have missed.
http://www.blitzpromotions.com/ezinearchives.htm
Next
issues
(May change according to how long winded we are)
Sept. 29th - Dissecting the competition Part 1.
Oct. 6th - Dissecting the competition Part 2.
Oct. 13th - Meta Tags
Oct. 20th - Keyword Density
Oct. 27th - Page rank / Links
Nov 3rd - Page highlights
Nov 10th - Header text
Nov 17th - Keyword positioning
Nov 24th - Wrap up.
Dec.
- The best of Blitz
Tim
and Lisa Hamblin
Tisa Enterprises
PO Box 221
Hazard KY 41702
http://www.blitzpromotions.com
http://www.crochetnmore.com
http://www.webpageplanner.com
http://www.ineedlinks.com
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