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Blitz
Ezine # 228 September 29, 2003
Note:
This is an archived issue. Some links and/or content may be outdated
The Blitz-Promotions News Letter
Issue no. 227, September 29, 2003
This issue on the web -
http://www.blitzpromotions.com/blitz228.htm
Subscribe to our Ezine
http://www.blitzpromotions.com/subscribe.htm
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4-5
************
In This Issue **************
Comments
Food for thought
Articles
The Classifieds
Next Issues
Link
to this issue online -
http://www.blitzpromotions.com/blitz226.htm
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Blitz Comments
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You'll
find some of your fellow subscriber's links below - make sure
to visit them.
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Food for thought
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Everything
comes too late for those who only wait.
Author: Elbert Hubbard
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Advanced SEO Techniques.
Dissecting your competition Part 1
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This
week we'll be working on finding out how your competition does
things. This week will be part one - next week will be part two.
Don't really worry about tweaking your site just yet, what we
want to do is create some raw data so we can compare. From this
data we gather we'll then start working on tweaking our site.
You
should have your spreadsheet from last week. You need to do this
for each of your competitors and each of your keywords.
a)
Site url.
This is self explanatory.
b)
Meta Tags.
Visit the URL -
Choose View source from your browser.
Check out the Title tag, Keyword tag, and Description tag. Find
out where the keyword is within these three tags.
Example
-
We'll use our site as an example -
http://www.blitzpromotions.com
Here
are the tags - this is not how they really look, we modified them
so you can see them.
-META
NAME="keywords" CONTENT="website promotion, website promotions">
-META NAME="description" CONTENT="Website promotion, design and
hosting designed to meet your needs including: search engine submits
(software and manually)One 'Full' Year of Promotion. Put your
website on autopromote for a whole year.">
-TITLE>Website promotions, website promotion solutions.
We're
tracking "website promotion" - so this is what we would
write -
T-3,4
D- 1,2
K- 1,2
If
we were tracking "website promotions" then we would
have.
T- 1,2
D- 1,0 (insert a zero if it isn't there).
K - 3,4
c) Keyword Density
Find
out the keyword density for the keywords we're working on. Using
our index page as an example again - we visit the following URL
-
http://www.keywordcount.com
Insert
the URL and a compare URL, change to show the top 50 keywords
and click Analyze.
Using
our "website promotion" example again we would have
densities of -
website - 5.95%
promotion - 3.96%
d) Page rank - using the google tool bar we have a page rank of
4.
Next
week we'll be talking about -
e) Back Links
f) Page highlights
g) Anchor text
h) Keyword positioning
Next
week we'll talk some about dissecting your competition.
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Elements of Trust
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Elements of Trust For all its benefits, the Internet poses a particular
challenge when it comes to selling. Because your customers can't
walk into your store or office and see you face to face, it's
much more difficult to build a sense of trust. People need to
feel comfortable with your product, and simply put, computers
are impersonal.
So,
how do you build trust with someone you've never met? Credibility.
Establishing credibility in your sales message is critical to
putting buyers at ease. Credibility comes in many forms, and you
simply cannot add enough examples of it into your sales message.
Where does credibility come from?
First,
it comes from other people. More importantly, real credibility
comes from people with whom your prospect can easily relate. Use
success stories and testimonials liberally. Tell the stories of
all the people that have benefited from your product, especially
if a story accurately represents the one big benefit you're trying
to convey. Nearly any format for displaying them on your site
is effective. So if you have them (real ones!), use them.
Secondly,
credibility comes from the media. That is, if you know of newspaper/magazine
articles, TV shows, academic or scientific reports, or any other
factoids or public media references that support your claims,
use them to provide specific support in your sales materials.
Quotes from industry experts, graphs and charts, and statistics
are effective ways of building credibility. And these references
do not have to be directly related to your product - rather, they
might be used to make a certain figure more definite ("plenty
of folks" versus "67% of respondents to a CNN poll" - which is
more credible?).
Lastly,
credibility can come from your track record. Remember, the internet
and its users are hyper-sensitive to credibility (for good reason).
It's not enough to say that you've been in business for years,
or that you were in this business offline before bringing it to
the internet. If you're selling information, talk about how many
people use and benefit from it already.
Putting
together the elements of credibility for your product involves
some of the hard ground work and research required to create effective
sales messages. But doing that work upfront, and continually updating
it, can make a huge difference in your sales.
-----------------------
Patrick
Malcor is a freelance copywriter who specializes in direct response
promotions and Internet advertising. Patrick is a former US Army
officer with a BA in English from Davidson College. For a free
20 minute consultation with Patrick, complete the web form at
http://www.marketingexperts.com/?a=dpmalcor@yahoo.com
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5-5
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Like
this newsletter? Forward it to your friends or send them a note
from Recommend It.
http://recommend-it.com/l.z.e?s=851957
Find
more useful promotion and design articles here -
http://www.blitzpromotions.com/articleindex.htm
Check
out our archives for issues you may have missed.
http://www.blitzpromotions.com/ezinearchives.htm
Next
issues
(May change according to how long winded we are)
Sept. 29th - Dissecting the competition Part 1.
Oct. 6th - Dissecting the competition Part 2.
Oct. 13th - Meta Tags
Oct. 20th - Keyword Density
Oct. 27th - Page rank / Links
Nov 3rd - Page highlights
Nov 10th - Header text
Nov 17th - Keyword positioning
Nov 24th - Wrap up.
Dec.
- The best of Blitz
Tim
and Lisa Hamblin
Tisa Enterprises
PO Box 221
Hazard KY 41702
http://www.blitzpromotions.com
http://www.crochetnmore.com
http://www.webpageplanner.com
http://www.ineedlinks.com
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