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Blitz Ezine # 237 May 3rd, 2004
Increasing your ROI - Ways to improve your return on Investment

Note: This is an archived issue. Some links and/or content may be outdated


The Blitz-Promotions News Letter
Issue no. 237, May 3rd, 2004

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Please Visit Our Sponsors ***************************************************

Check out this great selection of gift packaging supplies for U.S.retailers, organizations, artisans and crafters. We have packaging supplies for Holiday and Everyday needs, including gift bags and boxes, giftwrap, ribbons and bows, tissue papers and more. Check out this site today!
www.macpaper.com
7-12

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Blitz Comments
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Amazon has a new search engine in Beta. It uses Google / Ad Words - some results we checked are different so make sure to check it out.

http://a9.com/

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In this Issue
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- Improving ROI
- Organization Tips

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Food for thought
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Never waste time inventing things that people would not want to buy.
Tom Edison

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Increasing your ROI
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I found some excellent articles on the web concerning ROI - enjoy.

Getting started.

A FREE ROI Tool

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Guest Articles
Organization Tips

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Well JodyRay, this may be a case of the blind leading the blind....but I'll
try. I'm not known for my filing skills, but since I've been re-doing mine
recently and a wonderfully slow day is giving me some time to think, a tiny
shred of wisdom may evolve! I don't have the same kinds of categories as
you, but some ideas might be transferrable.

First lesson I learned, after only about 25 years of filing: Whatever it
takes, avoid working with overcrowded file drawers. It discourages regular
filing, and encourages procrastination which leads to stacks which take
forever to wade thru. I love the colored hanging files, used sparingly to
divide sections in the drawer...or to hold frequently-used files that you
need to find and grab quickly. I also like the colored 'manilla' files
that go *inside* the hanging files.

My most recent "orders file" revision works great. It's my favorite
file! I moved it to my most accessible file drawer, which is the top
drawer of a metal 3-drawer lateral file cabinet. I simply allocate 1
hanging file for each day, and rotate them as the files empty out. Each
order and related paperwork is clipped together, and all orders placed that
day go into that day's file after processing, until all aspects of the
order are completed. (Then they go into a not-as-manageable location, filed
according to State!). I don't actually label these daily order folders,
since they become 'rotating' folders as the days pass, orders get
completed, and the files get emptied....and new orders require a new
folder. But for temp labels for other stuff, I sometimes just use a post-it
note. For my business, I usually have about 10-15 days worth of active
orders at any given time. I have separate colored hanging files for
custom-print orders and for backorders. This system also helps identify
potential problems, because if an order remains in the file longer than
normal, it's easily spotted so I can check into it.

I used to keep all my tax stuff in separate folders (Fed, State,
Unemployment, Sales Tax etc.) ...and since I've always been told this stuff
should *never* be thrown away, those folders were getting rather large. So
I set up an archive section at the hard-to-reach back of the drawer for
everything thru 2002, so I rarely have to touch that part. Since I have
some taxes that are done monthly, some quarterly, and some annually, I set
up files accordingly. Taxes-Monthly, Taxes-Quarterly, Taxes-Annual. So,
when I do any given set of taxes, I only have to pull out one file (to
review and see how I did stuff last time, cause I never can remember!).

If you have, or can possibly have, different file cabinets for different
kinds of things, that helps a ton. The more diversified the subjects, the
farther apart they are in my office. It helps me separate my 'worlds' when
wearing different hats.

In 2003 we dedicated the full year to focused 'brainstorming' as we worked,
each of us making notes of ideas to streamline our systems and processes
involving order taking, processing, paper-pushing, filing, or anything
related to the office processes. Even our vendors contributed ideas! We put most
all of the ideas into practice as we went, and were amazed how some of the
smallest changes made some of the biggest differences. Our new systems
aren't perfect...but WOW, what a difference they've made! It's amazing how
even small changes can pave the way for more efficiency. My ultimate goal
is to let QuickBooks reconcile my bank statement....Not sure if I'll
successfully arrive at that point, but I'm getting close!<g>

Celia Thomas

Wholesale Gift Packaging Supplies for U.S. Retailers, Organizations, Businesses and Artisans
Phone: 800-486-5783, 9-5 Central Time, Mon-Fri

www.macpaper.com
---- Online Catalog! Bulk, Wholesale Gift Packaging Supplies
www.macpaper.com/giftwrap-gallery-entrance.html
Huge Selection of Counter Roll Giftwraps...Hundreds of Selections!

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Links you can use -
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Writing is a big deal, in fact words have a lot to do with... your search engine ranking, how well your site sells, and increases in your ROI. This months links give you some resources that may help.

Need to be more creative?
http://www.creativity-portal.com/

Copywriting help.
A list of resources - http://www.excessvoice.com/resources.htm

An online dictionary with a difference (search many dictionaries at once).
http://www.onelook.com/

Security -

Need to update your windows but don't want to download. Order a free CD from Microsoft. One note if you're in a hurry, you will need to use a different option. Shipping from what I've heard is really slow.

http://www.microsoft.com/security/protect/cd/order.asp

RSS - how does it work, how to implement it.
http://www.feedvalidator.org/docs/rss2.html

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Fun and Games
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As many of you know, I have a daughter that is now 7. On the weekends we have frequent play dates where we play everything from dolls to a game on the Ninetendo or X-box. One of our favorite games on the Ninetendo is Mario Party 5. The fun thing about it is that it isn't just one game but a collection of many different games. Games can also be long or short depending on how much time you have to spend. You can also play with four players, and adjust the difficulty level so the younger folks have an easier time and you have a harder one. Details on that game can be found at the link below.

http://www.marioparty.com/

A great educational site to explore with your kids.
http://www.familyfirst.com/

Math and your phone number -

1) Key-in the first 3 digits of your phone number into

a calculator (not the area code)

2) Multiply by 80

3) Add 1

4) Multiply by 250

5) Plus last four digit of phone number

6) Plus last four digit of phone number again

7) Minus 250

8) Divide by 2

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Reviews
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Customer Service - it's not what it used to be.

I know sometimes that things get hard if you're a customer service person. Recently I called Gateway support and worked with Quicken support. I noticed something that I hadn't thought of before. Your support experience can vary depending on the person you're talking to. Both experiences were bad with the first person I spoke with from both companies.

The main thing I learned was if the first person you reach seems to be a bit out of the loop (or in the days of out sourcing you can't understand them), hang up and try the call again. If things still aren't working out - ask them to speak with their boss.

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Useful links to our site
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Find more useful promotion and design articles here -
http://www.blitzpromotions.com/articleindex.htm

Check out our archives for issues you may have missed.
http://www.blitzpromotions.com/ezinearchives.htm

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Next Issues
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June - Increasing your profits - decreasing your overhead.
July - Increasing your average sale.
August - Getting ready for the holidays.

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Final Thoughts
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Tim and Lisa Hamblin
Tisa Enterprises
PO Box 221
Hazard KY 41702
http://www.blitzpromotions.com
http://www.crochetnmore.com
http://www.webpageplanner.com
http://www.ineedlinks.com

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