| Blitz
Ezine #242 October 4th, 2004
Improving your Ad Copy - Building on your strengths
The Blitz-Promotions News Letter
Issue no. 242, October 4th, 2004
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Blitz Comments
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Make
sure to check out daily promotion hints and tips. This
week we'll be talking about three easy ways to maximize
your holiday traffic.
http://smallbizpromo.blogspot.com
Oct
Special - Purchase a 25 keyword package and get five
keywords free - details can be found
here.
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In this Issue
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-
Building on your strengths.
- Cash Windfalls
- Improving your Ad Copy
- Using Video
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Food for thought
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I
sit here all day trying to persuade people to do the
things they ought to have sense enough to do without
my persuading them." -- Harry Truman
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We had planned on putting an article on Froogle tweaking
here this month, but we've been swamped... so we've
added a couple of extra guest articles and Hope to have
that finished up by January.
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Guest Articles
BUILD
ON YOUR STRENGTHS: Improve the Things You're Already
Good at Doing By Michael Angier
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Many
people spend too much time working on improving their
competency in their weakest areas. It's not a very effective
strategy.
What
will have the better payoff--and result in more personal
satisfaction--is the development of our best skills
and talents. We're better off--and so are the people
we serve--if we build on our strengths rather than trying
to improve our weaknesses.
It's
not that we shouldn't try to improve in all areas, but
rather that we should devote most of our efforts to
what will generate the most progress and position ourselves
for creating the most value in the world.
We
each have unique potential, and we'll nëver actualize
it fully by working hard at those things that are not
our inherent strengths.
Hone
and develop the things you're already good at doing.
Action
Point
Make a list of all your attributes--your skills, knowledge,
attitudes and talents. Determine what you're the best
at doing? What have you the potential to master? Then,
focus on those.
Pay
less attention to what you're NOT good doing and more
attention to your core competencies.
----------------------
Copyright Michael Angier. SuccessNet.org and WorldClassBusiness.com
help you and your business grow. Get their frëë
report, 10 Pillars of a World Class Business, by sending
an email to wcb@SuccessNet.org No-cost subscriptions,
memberships, eCourses, eBooks and more are available
at http://SuccessNet.org and InfoPlease@SuccessNet.org
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Guest Articles
Where
to Find a Cash Windfall of $10,000 to $1,000,000--
You Never Knew You Had.
By
Jay L. Abraham
http://art.jvexperts.com
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There
is a rather famous true story called “Acres of
Diamonds”.
It
is about a successful farmer who risks everything searching
the African continent for diamonds. Ultimately he dies
sick and penniless, while the new owner of his farm
uncovers on his property the largest single diamond
ever known to man.
Point
of fact: After helping hundreds of thousands of entrepreneurs
and business owners, I’ll lay odds that story
is true for YOU in more ways than you are currently
willing to admit to yourself.
No
matter where you are on the success continuum, your
ability to generate tens or hundreds of thousands of
dollars in immediate windfall income is well within
your reach.
I
know firsthand, because everyday, I am paid handsomely
to do just that by my clients and associates.
Now,
no one likes to be told that they are sitting on a diamond
mine, especially when they don’t see it for themselves.
So please allow me to give you some advice which could
potentially generate a cash jackpot of between $10,000
and $1,000,000 almost overnight.
“What’s
the secret?”, you ask impatiently.
I’ll
tell you flat out: Your hidden wealth is buried in your
email list...it’s hiding in your client list...and
it lies dormant in your vendor list. I could go on and
on.
Here’s
the secret in a nutshell: One of the places your hidden
wealth lies is in the trusted relationships you’ve
cultivated with people over the years.
Let
me prove my point with a quick example. I recently did
a consult with a client who has a wonderful nutritional
product. His own clients are very enthusiastic about
the results they get.
At
the same time, although he is successful, he is also
cash poor. He needs a cash infusion of hundreds of thousands
of dollars to be able to fund the building up of his
business.
What’s
the solution? A banker? An angel investor? A partner?
Venture capital? Maybe, but I think there might be an
easier way.
Here’s
what I suggested to him: I told him to write a heartfelt
letter to his most devoted clients which tells his story
and includes an offer that they pre-pay for a year’s
worth of his product to help him build his company.
In return for their support, they’ll receive very
preferential discounts and unique bonuses from him.
Will
the strategy it work? Maybe. Maybe not. We won’t
know until we test it. But the premise is sound because
the odds are exceedingly high that many of his clients
will empathize with him and want to be a part of his
success by helping him achieve his goals.
Why?
Because
they trust him.
Now
some of you will be a bit hard headed and say “But
I don’t have a product” or “I don’t
have a client list” or “I don’t have
a business”.
So
let me say it again: YOUR windfall opportunity lies
in the trusted relationships YOU have cultivated. And
your wealth-building opportunities will be kaleidoscopically
different from everybody else’s.
Here
another way of looking it:
Wealth
= Opportunity = Trusted Relationships
Now
here’s the big question. Whether you own a business
or not, how can you put this information into action
immediately?
My
answer for you: Well, the most success-certain way I
know is by engineering joint ventures with people. It’s
my absolute favorite way of building businesses...generating
enduring streams of income...and especially creating
instant windfall profits.
Of
the $7 Billion in profits I am credited with, at least
$2.5 Billion has been generated doing lucrative joint
ventures.
Solely
by learning how to become a joint venture deal-maker
who understands the money-making opportunities and “money
connections” that exist all around you, you could
turn-around almost any problem...make almost any amount
of money you desire...and live a life most people only
dream of.
Try
it! I think you’ll be pleasantly surprised the
results you achieve.
************************************************************
Jay
Abraham is a legendary business builder and marketing
genius. Jay is also one of the worlds foremost experts
on Joint Ventures. If you’d like to learn more
about Jay
Abraham’s new EXTREMELY AFFORDABLE six month Joint
Venture Mentorship program, go to http://art.jvexperts.com
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Guest Articles
Improving your Ad Copy
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Ten
Ways To Improve Your Ad Copy
by Scott F. Geld
http://www.MarketingBlaster.com
1.
You could decrease or increase the length of your ad
copy. There is no rule on how long your ad copy should
be unless space is a consideration. The ad should be
long enough to sell your product.
2.
You could add some sub headlines on your ad copy. Sub
headlines act just like headlines; they grab the readers
attention. They'll keep the readers interested as they
continue to read your ad.
3.
You could ask your reader questions through out the
ad copy. They will answer the questions in their own
head as they read your ad copy. The questions you ask
should persuade the reader into buying.
4.
You could highlight keywords through out your ad copy.
The keywords should be attractive to your target audience.
You could highlight them with
color, underlines, italics, etc.
5.
You could bullet or indent your benefits on your ad
copy. Must people won't read a whole ad copy, so make
your products benefits standout and you
won't lose the sales from all the skimmers.
6.
You could change the size of your text on your ad copy.
You want to make your text large enough so it's not
hard to read. You also want your headline
and major points to be larger so they will standout.
7.
You could raise or lower the price on your ad copy.
A higher price could increase the perceived value of
your product and a lower price could
lesson your product's value.
8.
You could add proof of results on your ad copy. You
should include testimonials, endorsements, and factual
statistics to prove your product's claims.
9.
You could add special offers on your ad copy. It's usually
easier to sell the offer than the product. You could
use discounts, free bonuses, volume
sales, etc.
10.
You could eliminate the hard-to-understand jargon on
your ad copy. Unless your product calls for technical
words, you want your ad to be read
without people pulling out a dictionary.
Scott
F. Geld is the Director of Marketing at Marketing Blaster,
Inc., a firm dedicated to low-cost, super targeted traffic
for small businesses operating on the
Internet. For more information:
http://www.MarketingBlaster.com
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As
internet speeds increase - video is here to stay and
can become useful on your site.
Discover the enormous shift that the Net is about to
experience
in the next 5 years… and how you can easily profit
from it!
by Mark Sturge
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Here
are the five simple steps to take for on-line success:
1.
Get your customers to trust you
As
every business owner knows, clients are the lifeblood
of your e-business. You can be the best practitioner
of your craft in the world, but without customers, all
your study and training can mean zilch!
I’m
sure you already know, from personal experience, that
people don’t want to do business with just anyone.
They want good solid service from people who have been
there, done that. If you can provide valuable advice
to your prospects, you can be
sure that they will begin to trust you and develop a
RELATIONSHIP with you.
And
just how do you position yourself as an expert? How
do you gain their trust?
2. Testimonials
And
not just any old testimonials, we’re talking VIDEO
testimonials.
Imagine
this. What if you could get a super salesman to work
24 hours a day, 7 days a week, 52 weeks every year…
a salesman who never gets sick or tired and all he/she
does is direct hordes and hordes of targeted clients
to your business? What if this
salesman was also a satisfied client?
Don’t
even try to estimate the astounding value someone like
this would bring to your business. And it can all be
done with the power of video.
3.
The Power of Video
Anyone
can be a video producer, especially today. Technology
has delivered the tools and there is an emerging group
of people who know that (don’t tell anyone this)
video production is easy, if you have the right plan.
Don’t
just take my word for it, here’s what the ‘big
guns’ of Internet marketing have to say on the
topic of on-line video:
“Video
and DVD has a high value to it and can be completed
at a fairly low cost.”
You
could purchase a Video editing card and a digital camcorder
and begin creating your own video information products
and testimonials. Video and DVD has a high-ticket value
to it and is going to become more and more valuable
as it is integrated
into the Internet.
Jo Han Mok
CEO, Super Fast Profit Enterprise
www.TheProtegeProgram.com
“Joe,
what do you see for the future of the Internet? Look
for more video as bandwidth opens..."
Joe Vitale www.mrfire.com
Now
desktop video is a huge opportunity and you have the
chance to leapfrog other businesses not as informed
as you. You can visually show potential customers concrete
evidence of:
· A video sample of your product
· The quality of your work
· Satisfied clientele
· Your customer back-up and support mechanisms
Everyday
businesses are looking for an edge. A way to distinguish
themselves from the competition. And now getting your
business message to the masses in a cost-effective manner
is possible. Yes… possible. And you can be the
video producer
that does it, the ultimate DIY (do it yourself)!
4. The Right Plan
Most
people think that it takes big bucks to produce video
for business. The inside secret is that you can produce
quality online or offline video productions with a relatively
small investment – and having the right plan that
can take you step-by-step through the process is a crucial
component. Here are the steps I suggest you should follow:
1.
Get yourself a digital video camera
2. Learn how to use it to produce ‘compelling’
video of satisfied clientele. This sounds obvious, but
it can be where the majority of operators ‘drop
the ball’. (Learn the techniques at www.kmsvideo.com).
3. Engineer cost effective solutions to produce professional
production values (in particular the areas of lighting
and audio).
4. Polish your production with your desktop editing
system.
5. Distribute your message to your clients and potential
customers on video tape, DVD or via e-mail
And
the list of online superstars who see that linking the
power of video with the delivery and reach of the Internet
as the way of the future is growing daily:
“What
innovative marketing approaches are you using?
One of the most exciting things we've done recently
is to put
an actual video online..."
Mark Joyner
Jim
Edwards is another Internet marketer jumping on the
video bandwagon. A journalist by trade, Jim’s
primary medium for delivering his message has been print.
He now provides his message in video format online.
5.
Understand Your Audience
One
of the reasons for the preference of video is because
you can share a greater amount of information in a shorter
time.
Understand
this:
·
FACT: The majority of people are auditory and visual
learners · hungry for information but, ·
are time poor.
If
you understand this, you’ll realize why so many
Internet marketers (we’re talking about top-flite,
successful Internet marketers) are turning to online
video to convey their message.
If
you, at present, market your business online, take advantage
of the current shift to the way information is delivered
on the Internet. You still have the opportunity to separate
yourself from the majority of on-line marketers and
that's where the
little guys win.
Bottom line…
Whether
you’re using a web-cam, video camera or a professional
broadcast camera the same basic rules of filming apply.
Easy to learn and so simple to apply, but can ruin a
video if not followed.
So
don’t allow your important business message to
get lost in a jumble of poorly composed images. Apply
the basics and deliver the right message to your target
audience.
Visit
http://www.kmsvideo.com for more information
Mark Sturge, web master at http://www.kmsvideo.com and
owner
of KMS Productions.
Mark has been filming, editing and producing videos
and television productions since 1997 Professional Video
Editor & Author Nerissa Oden says ""Mark
Sturge has created an awesome way to learn the tricks
to shooting great videos"--watch it RIGHT NOW:
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Links you can use -
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Find out what your website
- or any other one looked like years ago with the way
back machine.
http://www.archive.org/web/web.php
Anything government - very
useful.
http://www.firstgov.gov/
How to create CSS Buttons.
http://www.builderau.com.au/webdev/0,39024680,39131100,00.htm
With upcoming travel this
might help - find out how long you'll have to wait at
the airport.
http://waittime.tsa.dhs.gov/index.html
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Fun and Games
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Toys
for a program? You heard me right.
http://www.wordtoys.com/
This is pretty cool Leonardo's
workshop.
http://www.sanford-artedventures.com/play/leonardo/
If you like Sherlock Holmes
then you'll love this site.
http://www.sherlockian.net/
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Ads
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Useful links to our site
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Find
more useful promotion and design articles here -
http://www.blitzpromotions.com/articleindex.htm
Check
out our archives for issues you may have missed.
http://www.blitzpromotions.com/ezinearchives.htm
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Next Issues
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Nov. - Thanking your customers.
Dec. - Holiday Issue
Jan. - Tweaking Froogle
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Final Thoughts
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We hope everyone has a
wonderful October.
Tim
and Lisa Hamblin
Tisa Enterprises
PO Box 221
Hazard KY 41702
http://www.blitzpromotions.com
http://www.crochetnmore.com
http://www.webpageplanner.com
http://www.ineedlinks.com
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