Blitz Ezine #245 Jan 4th, 2005

Tweaking Froogle to get better results for your business

The Blitz-Promotions News Letter
Issue no. 245, Jan. 4th, 2005

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Blitz Comments
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Happy New Year !!

One hint - if you're like me and will forget the date on your checks - take a moment and fill in the year now - then you want make too many goofs.

Make sure to check out daily promotion hints and tips. This week we'll be talking about three easy ways to maximize your holiday traffic.

http://smallbizpromo.blogspot.com

Jan Special -

Get an extra month of promotion free when you choose any of our monthly promotion plans. Details can be found here

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In this Issue
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- Tweaking Froogle
- Linking - how much is too much.
- Business Planning

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Food for thought
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" No one can get your goat if they don't know where it's tied."
Unknown

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Tweaking Froogle
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Speaking of Froogle and shopping engines in general I found a very nice article that reviews them. You can find that at the following link.

http://www.clickz.com/experts/search/opt/article.php/3445871

An few articles below are excellent resources on tweaking Froogle.

http://www.isedb.com/news/article/1034

http://www.searchengineguide.com/1stsearchranking/2004/0405_1st1.html

Some nice hints can also be found here -

http://www.webmasterworld.com/forum96/168.htm

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Links - How much is too much -
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Does The Number Of Links On A Page Affect Ranking?
by Jon Ricerca
http://www.SearchEngineGeek.com

Lots of research has focused on inbound links to a site,
but little has focused on the number of links actually on
a page (outbound or to other parts of a site). Many SEO
gurus have recently been talking about something they
call "PR Leak" which seems to be a theory that the more
outbound links you have, the more your page rank on
Google "leaks" away. That concept isn't found in the
academic papers published by the founders of Google, but
does seem to be accepted by a majority of SEOs. I decided
it was time to take a look at the number of links present
on a page and how that number correlates with ranking.

The methodology: I gathered the results of the queries
that were naturally performed last month by myself and
three associates using the two leading search engines and
analyzed them. I counted the number of links on the page
(references to "href") and tabulated the results against
the ranking of the URL in the search results. The
tabulated results were finally converted into a
normalized "ranking correlation." The results for each of
the two leading search engines were kept separate so that
we could discover any differences between the two leading
search engines for this factor.

The resulting graphs show the results for groupings of
number of links normalized into a number between -100 and
+100 showing the likelihood of being ranked higher/lower.
A value of +100 shows that all 10 rankings were in the
proper order to show that pages of the studied value
ALWAYS rank HIGHER than pages of another value. A value
of -100 shows that all 10 rankings were in the proper
order to show that pages of the studied value ALWAYS rank
LOWER than pages of another value. Numbers in between show
the varying likelihood of rankings proportionally between -
100 and +100.

That is the number you see on the Y-axis. On the X-axis,
we have the number of links found. They are grouped into
sets of 10 in order to increase the statistical
significance with the amount of data we had available to
analyze. Here are the graphs for the two leading search
engines:

http://www.SearchEngineGeek.com/graphs/dey01.gif
http://www.SearchEngineGeek.com/graphs/deg01.gif

The number of links were grouped in this way in order to
increase the number of data points available.
Unfortunately it also reduces the precision of the
results. One is able to see that 91-100 links rank much
higher than 1-10 links, but you are unable to see if 77
links rank differently than 79 links (for example).

The result is very conclusive. Both leading search engines
rank pages with more links much higher than pages with
fewer links! Once again, it appears that the SEOs touting
the "PR Leak" theory are simply wrong. If their theory
held any weight at all, we should see the exact opposite.
Pages with more links should rank lower on average.

Notes:

1. There was no exercise to attempt to isolate different
keywords. I merely took a random sampling of the queries
performed by myself and three associates during the month.

2. This is merely a correlation study, so it cannot be
determined from this study whether the leading search
engines purposefully entertain this factor or not. The
actual factors used may be far distant from the factor we
studied.

Jon Ricerca is one of the leading researchers and authors
of the Search Engine Ranking Factor (SERF) reports at
SearchEngineGeek.com. For access to the other SERF
reports, please visit:
http://www.SearchEngineGeek.com

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Learn The "Secrets" Of Business Planning!
© 2004, Jon Kogan, All Rights Reserved.
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Almost everyone needs or wants more money than they currently
have, and with this desire most of these people would like to
start some sort of extra income producing project. The trouble
is, not many of these people seem able to fit "a second job"
into their time schedules.

It's true that people are very busy, but extra time for some
sort of home-based extra income producing project can almost
always be found. Here is the most important "secret" of all
relating to starting and building a profitable home-based
business.

Regardless of what kind of business you start, you must have the
capital and the available time to sustain your business through
the first six months of operation on the basis of not taking in
any money. Most importantly, you must not count on receiving of
spending any money coming in from your business, on yourself or
for your bills, during those first six months. Any and all the
income from your business during those first six months should
be reinvested in your business in order for it to grow and reach
your planned first year potential for it.

Sit down with pencil and paper, and list your daily schedule.
What time do you wake up - then step-by-step, list everything
you do each day. Most people will find that they have about
3-hours each day that can be utilized in a more constructive or
efficient manner. As we've already noted, you may have to give
up the time you waste in your local pub or a few of the
television programs you watch, but it should be worth it in the
long run.

Efficient time management boils down to planning what you're
going to do, and then doing it without back-tracking. Start by
making a list of the things you want to do tomorrow, each
evening before you jump into bed. Schedule your trips to the
store or wherever to coincide with other things you have to do
and with your trips to or from work. Organize your trips to
take care of as many things as possible while you're out of the
house.

Whatever chores you have to do at home, set aside a specific
time to do them, and a specific amount of time to devote to them
For instance, just one hour a day on yard work would probably
make your property the envy of all your neighbors. Don't try to
do a week's work in one big flurry. Whether it's painting your
house, fixing leaky faucets, or mowing your lawn and trimming
your shrubs, do a little bit or one particular job each day and
you'll be amazed at your progress.

Take care of all your mail the day you receive it. Don't let
those bills and letters pile up on you. If you're unable to pay
a bill immediately, file it in a special place that's visible
and note on the envelope the date you intend to pay it. Answer
your letters the same day you get them.

The important thing is to think of your time as your most
valuable asset - it is - so organize what you have to do, and
what you want to do. From there, it's just a matter of
arranging your priorities.

Once you start listing and planning what you want to do, and
them carry out your plans, you'll find plenty of "extra time"
for handling virtually any kind of home-based income-producing
project. People in general may not like routines or schedules
but without some sort of plan relative to what is supposed to be
done, the world would be lost in mass confusion.

The secret of all financially successful people is simply that
they are organized and do not waste time. Think about it review
your own activities - and them see if you can't find a couple of
extra hours in each day for more constructive accomplishments.

When you begin planning, and then when you actually become
involved in an extra-income-producing endeavor, you should work
it exactly as you've organized your regular day-to-day
activities - on a time-efficient basis. Do what has to be done
immediately - don't try to get done in an hour something that's
going to take a week. Plan it out on paper what you have to do,
what you want to do, and when you're going to do it - then get
right on each project without procrastination.

Finally, and above all else, when you're organizing your time
and your business, be sure to set aside time for relaxation. Be
sure to schedule time when you and your spouse can be together.
You must not involve yourself in anything to the extent that you
exclude other people - particularly your loved one - from your
life.

Taking stock of the time you waste each day, and then
reorganizing your activities is what it's all about. It's a
matter of becoming time-efficient in everything you do. It's
really easy to do, and you'll not only accomplish a lot more,
you'll become a happier person.

Jon Kogan
EDITOR - Home Business Breakthroughs Ezine
http://www.zivomarketing.com

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Links you can use -
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Google now seems to be updating "on the fly". Previously the updates were monthly now they are much more frequent. Some details on this can be found at the link below.
http://www.seochat.com/c/a/Search-Engine-News/Google-Moves-to-Continual-Indexing/

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Useful links to our site
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Find more useful promotion and design articles here -
http://www.blitzpromotions.com/articleindex.htm

Check out our archives for issues you may have missed.
http://www.blitzpromotions.com/ezinearchives.htm

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Next Issues
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Final Thoughts
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A New Year is like a clean black board - how you fill it is entirely up to you.

Tim and Lisa Hamblin
Tisa Enterprises
PO Box 221
Hazard KY 41702
http://www.blitzpromotions.com
http://www.crochetnmore.com
http://www.webpageplanner.com
http://www.ineedlinks.com