Blitz Ezine #250 June 7th, 2005

Search engine optimization tune up part 1

The Blitz-Promotions News Letter
Issue no. 250, June 7th, 2005

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Blitz Comments
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As you can tell from the dates this newsletter is about a week late. My Grandfather passed away and we attended his funeral last week. We did have an enjoyable time under the circumstances. He was 88 years old but still cared deeply about the young people in his community. Probably 25% of the people that attended the funeral were under 25. He attended almost every function they had when he was able - sports, plays, graduations etc. Although there was much sadness there was also joy in the life he lived and the legacy he left behind.

We've been spending some time in our blog speaking about a Google patent application and some implications it may have on optimizing your site.

You can find our blog at the following URL.

http://smallbizpromo.blogspot.com

Our next issue will be on July 12th.

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In this Issue
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- Tune up part one.
- Viral marketing strategies

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Food for thought
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"Every new idea is an impossibility until it is born."
– Ron Brown

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SEO Tuneup Part 1
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The first part of any tune up is to see where you stand now. Create a spreadsheet and list 25 or 50 of your keywords down one column, then the major search engines across the top. Skip two lines between each keywords. Although there is software to do the actual searches, it is much better to manually do at least some of them. Why? There are a few reasons for this.

1) It helps you see who your competition is.
2) It allows you to see how your site is listed. Say you're selling bird feeders and your listing looks like this....

Birdfeeder, bird feeder, bird feeders - for the title
Birdfeeder, bird feeder, bird feeders.... - for the description

You may want to change some things. If you have a number one listing, but not sales something is wrong.

As you search put the top two sites for your competition in the blanks. List where you're found within the engine or a big goose egg if you aren't listed.

Now take a moment and review your keywords - is anyone really searching for them. Check out Overture's / Yahoo Suggestion Tool

http://inventory.overture.com/d/searchinventory/suggestion

Say you are selling chicken soup - many people are searching for it, but they are also searching for related terms:

11112 chicken soup
7823 chicken soup recipe
7668 chicken soup for the soul
4544 chicken noodle soup
3835 chicken noodle soup recipe
3341 chicken tortilla soup
3173 chicken soup for the teenage soul
1730 chicken tortilla soup recipe
1402 chicken soup book
1279 chicken and rice soup
784 homemade chicken soup recipe
764 homemade chicken noodle soup recipe
754 chicken soup for the teenage soul poem
734 cream of chicken soup recipe
712 homemade chicken soup
702 chicken soup dog food
702 chicken and rice soup recipe
614 chicken vegetable soup
572 chicken enchilada soup
552 homemade chicken noodle soup
546 chicken soup for the soul story
536 cream of chicken soup
516 chicken soup for the dog lover soul
495 chicken dumpling soup
476 chicken soup diet
474 chicken kathryn soup
462 chicken corn soup
462 chicken soup story
423 chicken soup poem
403 chicken wild rice soup

From that list which term could you actually sell something with. Unfortunately if you're selling the actual soup - probably none of them. You might want to try something broader. Say you selling soup in a jar .... why not try that.

183 soup in a jar
107 soup in a jar recipe
62 soup mix in a jar
49 gift in a jar soup
43 gift jar soup recipe
27 soup jar recipe
25 in jar mix soup tortilla

Much less searches but I bet you will get more sales from that list than those above AND those terms would be much less difficult to optimize for.

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10 High-Impact Viral Marketing Strategies
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Viral Marketing is allowing people to giveaway and
use your f.ree product or service in order to multiply
your marketing quickly over the internet. The idea
behind viral marketing is that you include your ad
with the freebie people giveaway or use. Below are
ten high impact viral marketing strategies:

1. Allow people to reprint your articles on their web
site, in their e-zine, newsletter, magazine or ebooks.
Include your resource box and the option for article
reprints at the bottom of each article.

2. Allow people to use any of your freebies as f.ree
bonuses for products or services they sell. Include
your ad on all your freebies.

3. Allow people to use your online discussion board
for their own web site. Some people don't have one.
Just include your banner ad at the top of the board.

4. Allow people to sign up for a f.ree web site on
your server. Since you are giving away the space,
require them to include your banner ad at the top
of the site.

5. Allow people to add their link to your f.ree web
site directory. Just require that they return a link
back to your web site, advertising your directory.

6. Allow people to provide your f.ree online service
to their web site, visitors, or e-zine subscribers.
They could be f.ree e-mail, e-mail consulting, search
engine submissions, etc.

7. Allow people to give away your f.ree software.
Just include your business advertisement inside the
software program.

8. Allow people to give away your f.ree web design
graphics, fonts, templates, etc. Just include your ad
on them or require people to link directly to your
web site.

9. Allow people to place an advertisement in your
f.ree ebook if, in exchange, they give away the
ebook to their web visitors or e-zine subscribers.

10. Allow people to give away your f.ree ebook to
their visitors. Then, their visitors will also give it
away. This will just continue to spread your ad all
over the internet.

Quote of the Day:

"Love - the feeling - is a fruit of love, the verb." --
Stephen Covey

Eugenijus Sakalauskas is an established ezine publisher
and direct marketer who specializes in developing new
ideas and methods on
Website Marketing & Home Business Secrets
Get FREE info mailto:pluginnetproefit@getresponse.com
Support:support@pluginnetproefit.com

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Links you can use -
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An excellent article on making sure your backup strategy is working.
http://www.jakeludington.com/project_studio/20050517_the_need_for_a_backup_strategy.html

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Fun and Games
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Kids love circuses - you can find a ton of information to explore with the kiddies at the following link.

http://www.surfnetkids.com/circus.htm

If you haven't checked out the encyclopedia built by users - you may want to check it out.

http://en.wikipedia.org/wiki/Main_Page

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Ads
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Useful links to our site
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Ezine Archives links to all our past issues (well most of them) in one place.

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Next Issues
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July - Summer SEO Tuneup - part 2
August - Summer SEO Tuneup - part 3

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Final Thoughts
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We hope everyone has a wonderful month.

Tim and Lisa Hamblin
Tisa Enterprises
PO Box 221
Hazard KY 41702
http://www.blitzpromotions.com
http://www.crochetnmore.com
http://www.webpageplanner.com
http://www.ineedlinks.com